Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Montana.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms.

• Craft B2B content specifically for LinkedIn and consumer-oriented content for other channels.

• Design social campaigns that align with business priorities, seasonal events, audience requirements, and current trends.

• Create and maintain a rolling 30-day content and campaign calendar.

• Generate creative ideas and compose engaging hooks, captions, and post texts.

• Produce daily posts in Canva utilizing templates, existing assets, carousels, user-generated content (UGC), and straightforward short-form videos.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to boost reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and suggest which initiatives to scale, modify, or discontinue.

• Identify top-performing content for potential paid promotion.

• Contribute to establishing the social media aesthetic, including templates and content formats.

• Take ownership of ideas, direction, and the daily execution of tasks.

• Escalate content or comments as necessary and coordinate compliance reviews before publishing.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with outcomes that extend beyond follower counts and managing campaigns from concept to results.

• Exceptional written English skills and strong social media copywriting abilities.

• Proficient in Canva.

• Strong visual judgment.

• Experience with short-form video production.

• Highly organized with the ability to interpret performance data effectively.

• Creative, proactive, and capable of working autonomously as well as collaboratively with marketing and creative partners.

• Comfortable utilizing AI tools to enhance productivity while maintaining the ability to discern and avoid generic, AI-generated content.

• Experience in the healthcare or regulated industry is mandatory.

• Familiarity with, or a willingness to quickly learn, healthcare marketing regulations including HIPAA, appropriate health claims, and content/comment escalation processes.

• Ability to produce a brief introduction and provide 2 to 3 examples of social content or campaigns that you have personally contributed to.

• Required to review DrHouse's website and social media channels prior to the interview.

• Must be able to work with regular overlap during U.S. Central Time business hours.

🏝️ Benefits

• Flexible remote work options.

• Regular overlap with U.S. Central Time (CT) business hours.