Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Develop B2B content for LinkedIn alongside consumer-focused content for other platforms.

• Create social media campaigns that align with business objectives, seasonal events, audience interests, and current trends.

• Establish and maintain a dynamic 30-day content and campaign schedule.

• Generate creative concepts and write compelling hooks, captions, and post narratives.

• Design daily posts in Canva utilizing templates, existing assets, carousels, user-generated content (UGC), and simple short-form videos.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and suggest areas to scale, modify, or discontinue.

• Identify high-performing content for paid promotion opportunities.

• Contribute to defining the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social media content.

• Elevate healthcare-related content or comments as necessary and assist with compliance reviews prior to publication.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable outcomes beyond just follower counts, as well as managing campaigns from conception to results.

• Exceptional written English and strong skills in social media copywriting.

• Proficient in Canva, possessing good visual judgment, along with experience in short-form video production.

• Highly organized and comfortable interpreting performance data.

• Creative, proactive, and capable of working independently as well as collaboratively with marketing and creative teams.

• Proficient in using AI tools to enhance efficiency while discerning the need to avoid generic, AI-generated content.

• Experience in healthcare or regulated industries is mandatory.

• Ability to maintain regular overlap with U.S. Central Time business hours.

• A brief introduction and 2 to 3 examples of social content or campaigns that you personally contributed to are required upon application.

🏝️ Benefits

• Flexible remote work arrangement.

• Regular overlap with U.S. Central Time business hours.