Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in South Carolina.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube accounts.

• Produce B2B content for LinkedIn while crafting consumer-focused content for other social media platforms.

• Design social media campaigns aligned with business goals, seasonal events, audience demands, and current trends.

• Create and maintain a dynamic 30-day content and campaign calendar.

• Generate creative ideas and develop engaging hooks, captions, and post copy.

• Design daily posts in Canva utilizing templates, existing assets, carousels, user-generated content (UGC), and simple short-form videos.

• Assist in formulating the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to boost reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and provide recommendations on what to scale, modify, or discontinue.

• Identify top-performing content for paid promotion opportunities.

• Contribute to defining the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily implementation of social content.

• Escalate content or comments as necessary in compliance with healthcare marketing regulations.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable results beyond just follower counts, and managing campaigns from conception to outcome.

• Exceptional written English skills coupled with strong social media copywriting abilities.

• Proficient in Canva, possessing good visual judgment and experience in creating short-form videos.

• Highly organized and adept at analyzing performance data.

• Creative, self-motivated, and capable of collaborating independently as well as with marketing and creative teams.

• Comfortable utilizing AI tools for efficiency while maintaining the ability to discern and avoid generic, AI-generated content.

• Experience in the healthcare sector or regulated industries is essential.

• Familiarity with, or eagerness to learn quickly about, healthcare marketing regulations, including patient privacy (HIPAA), suitable health claims, and protocols for escalating content or comments.

• Ability to present 2 to 3 examples of social content or campaigns that you personally contributed to.

• Must review DrHouse's website and social media channels prior to the interview.

• Availability for regular overlap with U.S. Central Time (CT) business hours.

🏝️ Benefits

• Flexible remote work arrangement.

• Regular overlap with U.S. Central Time (CT) business hours.