Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Craft B2B content for LinkedIn and consumer-focused content for other platforms.

• Design social campaigns aligned with business objectives, seasonal events, audience demands, and current trends.

• Establish and uphold a continuous 30-day content and campaign calendar.

• Generate concepts and compose engaging hooks, captions, and post text.

• Produce daily posts in Canva utilizing templates, existing assets, carousels, UGC, and straightforward short-form videos.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance weekly and suggest what to scale, modify, or discontinue.

• Identify top-performing content for paid promotion consideration.

• Contribute to defining the social aesthetic, including templates and content formats.

• Take ownership of social content concepts, direction, and daily execution.

• Escalate content or comments as needed and coordinate compliance reviews prior to publication.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable results beyond mere follower counts.

• Proven capability in executing campaigns from initial concept to final results.

• Exceptional proficiency in written English.

• Strong skills in social copywriting.

• Proficient in Canva.

• Good visual discernment.

• Experience with short-form video production.

• Highly organized and adept at analyzing performance data.

• Creative, proactive, and capable of working independently as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools for efficiency, while exercising judgment to avoid generic, AI-generated content.

• Experience in healthcare or regulated industries is essential.

• Understanding of, or a willingness to quickly learn, healthcare marketing regulations, including HIPAA, appropriate health claims, and content/comment escalation processes.

• Capacity to provide 2 to 3 examples of social content or campaigns that you personally contributed to.

• Must review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Opportunity for remote work.

• Regular alignment with U.S. Central Time (CT) business hours.