Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Develop B2B content for LinkedIn while creating consumer-focused content for other social media channels.

• Design social campaigns aligned with business goals, seasonal events, audience preferences, and current trends.

• Establish and maintain a dynamic 30-day content and campaign calendar.

• Generate creative concepts and craft engaging hooks, captions, and post text.

• Produce daily Canva posts utilizing templates, existing assets, carousels, user-generated content (UGC), and straightforward short-form videos.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance weekly and provide recommendations on what to expand, modify, or discontinue.

• Identify top-performing content for paid promotion opportunities.

• Contribute to establishing the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social content.

• Escalate content or comments as necessary and coordinate compliance reviews prior to publishing.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable results beyond follower counts and executing campaigns from concept to outcomes.

• Exceptional written English skills and a strong aptitude for social copywriting.

• Proficient in Canva.

• Strong visual judgment.

• Experience with short-form video content.

• Highly organized and adept at analyzing performance data.

• Creative, proactive, and able to work both independently and collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to enhance productivity, while exercising discretion to avoid generic, AI-generated content.

• Experience in healthcare or regulated industries is essential.

• Willingness to quickly grasp healthcare marketing regulations, including HIPAA, permissible health claims, and content/comment escalation processes.

• Ability to present a brief introduction along with 2 to 3 examples of personally created social content or campaigns.

• Must review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Part-time position.

• Remote work flexibility.

• Regular overlap with U.S. Central Time business hours.