Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Produce B2B content specifically for LinkedIn and consumer-focused material for other platforms.

• Design social media campaigns aligned with business goals, seasonal events, audience preferences, and current trends.

• Construct and sustain a rolling 30-day content and campaign schedule.

• Generate creative ideas and draft engaging hooks, captions, and post content.

• Utilize Canva to create daily posts using templates, existing assets, carousels, user-generated content (UGC), and simple short-form videos.

• Contribute to the development of UGC and creator strategies, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with concepts to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and suggest strategies for scaling, modifying, or discontinuing efforts.

• Identify top-performing content for paid promotion opportunities.

• Assist in establishing the social media aesthetic, including templates and content formats.

• Take ownership of the ideas, direction, and daily execution of social content.

• Escalate healthcare-related content or comments as necessary and coordinate compliance reviews prior to publishing when required.

⛳️ Requirements

• Demonstrated experience in expanding social media accounts with tangible results beyond just follower counts and managing campaigns from conception to outcome.

• Exceptional written English and strong skills in social media copywriting.

• Proficient in Canva, possessing good visual judgment and experience with short-form video content.

• Highly organized and comfortable analyzing performance data.

• Creative, proactive, and capable of working independently as well as collaboratively with marketing and creative teams.

• Familiarity with AI tools to enhance productivity while exercising discretion to avoid generic AI-generated content.

• Experience in healthcare or regulated industries is essential.

• Understanding of, or a willingness to rapidly learn about, healthcare marketing regulations, including HIPAA, suitable health claims, and content/comment escalation processes.

• Ability to provide 2 to 3 examples of social content or campaigns that you personally contributed to creating.

🏝️ Benefits

• Part-time employment.

• Remote work arrangement.

• Regular overlap with U.S. Central Time business hours.