Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms.

• Generate B2B content specifically for LinkedIn and consumer-oriented content for other social channels.

• Design social campaigns aligned with business objectives, seasonal trends, audience demands, and market trends.

• Create and maintain a dynamic 30-day content and campaign schedule.

• Develop innovative ideas, along with writing engaging hooks, captions, and post copy.

• Utilize Canva to produce daily posts using templates, existing assets, carousels, UGC, and concise short-form videos.

• Assist in formulating the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, boost website traffic, and improve conversions.

• Monitor performance on a weekly basis and provide recommendations on what to scale, modify, or discontinue.

• Identify top-performing content for paid promotion consideration.

• Contribute to establishing the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social content.

• Escalate content or comments as necessary for healthcare compliance reviews.

• Review DrHouse's website and social media channels prior to the interview and be prepared to discuss its social presence, growth, and conversion objectives.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with tangible results beyond mere follower counts and managing campaigns from inception to outcome.

• Exceptional written English skills with a strong aptitude for social copywriting.

• Proficient in Canva, possessing good visual judgment and experience in short-form video production.

• Highly organized with the ability to interpret performance data effectively.

• Creative, proactive, and capable of working independently, as well as collaborating with marketing and creative teams.

• Comfortable using AI tools to enhance efficiency, with the discernment to avoid generic, AI-generated content.

• Prior experience in healthcare or regulated industries is mandatory.

• Familiarity with healthcare marketing regulations, including HIPAA, appropriate health claims, and escalation processes, or a willingness to learn quickly.

• Ability to present 2 to 3 examples of social content or campaigns that you have personally contributed to creating.

🏝️ Benefits

• Part-time position.

• Remote work opportunity.

• Regular overlap with U.S. Central Time (CT) business hours.