Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Generate B2B content for LinkedIn while producing consumer-facing content for other channels.

• Design social campaigns aligned with business objectives, seasonal trends, audience requirements, and current trends.

• Establish and maintain a dynamic 30-day content and campaign schedule.

• Brainstorm and craft engaging hooks, captions, and post copy.

• Create daily posts in Canva utilizing templates, existing assets, carousels, user-generated content, and straightforward short-form videos.

• Assist in developing the user-generated content (UGC) and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and advise on scaling, modifying, or discontinuing strategies.

• Identify top-performing content for paid promotion.

• Contribute to establishing the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of tasks.

• Understand and implement healthcare marketing regulations, including patient privacy (HIPAA), valid health claims, and content/comment escalation procedures.

• Manage compliance reviews for content that requires approval.

• Promote awareness, drive website traffic, attract new patients, and increase utilization of DrHouse services.

⛳️ Requirements

• Demonstrated success in growing social media accounts with tangible results beyond just follower numbers.

• Experience in managing campaigns from conception to measurable outcomes.

• Exceptional proficiency in written English.

• Strong skills in social media copywriting.

• Proficient in Canva.

• Good visual discernment.

• Background in short-form video production.

• Highly organized and adept at analyzing performance data.

• Creative, proactive, and capable of working independently and collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to enhance productivity while ensuring the quality of content remains high and avoids generic output.

• Experience in healthcare or regulated industries is essential.

• Availability to align with U.S. Central Time (CT) business hours.

• A brief introduction along with 2 to 3 examples of social media content or campaigns you have personally contributed to is required for the application.

• Review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Part-time employment opportunities.

• Flexible remote work arrangements.