Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Produce B2B content for LinkedIn and create consumer-oriented content for other channels.

• Design social media campaigns aligned with business goals, seasonal events, audience requirements, and current trends.

• Establish and maintain a dynamic 30-day content and campaign schedule.

• Generate creative ideas and compose engaging hooks, captions, and post text.

• Utilize Canva to create daily posts using templates, existing assets, carousels, user-generated content, and brief short-form videos.

• Assist in developing the user-generated content (UGC) and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with concepts to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and provide recommendations on what to scale, modify, or discontinue.

• Identify top-performing content for paid promotion opportunities.

• Help define the social media aesthetic, including templates and content styles.

• Take ownership of ideas, direction, and daily implementation.

• Escalate content or comments as necessary and coordinate compliance reviews prior to publication when required.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with outcomes that extend beyond follower counts and managing campaigns from conception to results.

• Exceptional written English skills and strong proficiency in social copywriting.

• Advanced skills in Canva, good visual judgment, and experience with short-form videos.

• Highly organized with the ability to interpret performance data.

• Creative, self-motivated, and capable of working independently as well as collaboratively with marketing and creative teams.

• Comfortable leveraging AI tools to enhance efficiency, with the discernment to avoid generic, AI-generated content.

• Required experience in healthcare or regulated industries.

• Familiarity with healthcare marketing regulations, including patient privacy (HIPAA), appropriate health claims, and protocols for escalating content or comments, or a willingness to learn quickly.

• Available to work during regular overlap with U.S. Central Time (CT) business hours.

• Submit a brief introduction along with 2 to 3 examples of social content or campaigns you have personally contributed to.

• Review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Part-time position.

• Regular overlap with U.S. Central Time (CT) business hours.