Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Louisiana.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms.

• Craft B2B content specifically for LinkedIn while producing consumer-oriented content for other channels.

• Design social media campaigns aligned with business priorities, seasonal events, audience demands, and current trends.

• Establish and maintain a dynamic 30-day content and campaign calendar.

• Generate innovative ideas and compose engaging hooks, captions, and post content.

• Utilize Canva to create daily posts using templates, existing assets, carousels, user-generated content, and basic short-form videos.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance weekly and provide recommendations on what to amplify, modify, or discontinue.

• Identify top-performing content for paid promotion opportunities.

• Contribute to defining the overall aesthetic and feel of social media, including templates and content formats.

• Take ownership of the concept, direction, and daily execution.

• Escalate content or comments as necessary in accordance with healthcare marketing regulations and compliance.

• Collaborate effectively with marketing, creative partners, and additional creative support as needed.

⛳️ Requirements

• Demonstrated success in growing social media accounts with tangible results beyond follower counts, and executing campaigns from conception to outcome.

• Exceptional written English and strong skills in social media copywriting.

• Proficient in Canva, possessing good visual judgment and experience with short-form video content.

• Highly organized and adept at analyzing performance data.

• Creative, proactive, and capable of working independently as well as collaboratively with marketing and creative partners.

• Comfortable utilizing AI tools to enhance efficiency, with the discernment to avoid generic AI-generated content.

• Experience in healthcare or regulated industries is mandatory.

• Willingness to swiftly learn healthcare marketing regulations, including patient privacy (HIPAA), accurate health claims, and when to escalate content or comments.

• Required to provide a brief introduction along with 2 to 3 examples of social content or campaigns you personally contributed to.

• Must review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Flexible remote work arrangement.

• Regular overlap with U.S. Central Time (CT) business hours.