Social Media Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Generate B2B content for LinkedIn while creating consumer-focused content for other channels.

• Design social campaigns aligned with business goals, seasonal events, audience needs, and current trends.

• Establish and manage a dynamic 30-day content and campaign calendar.

• Conceptualize and craft engaging hooks, captions, and post copy.

• Produce daily posts in Canva utilizing templates, existing assets, carousels, user-generated content (UGC), and simple short-form videos.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and advise on what to expand, modify, or discontinue.

• Identify top-performing content for paid promotion opportunities.

• Contribute to establishing the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social media activities.

• Escalate healthcare-related content or comments as necessary and coordinate compliance reviews prior to publication when required.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable results beyond just follower counts, along with managing campaigns from conception to fruition.

• Exceptional command of written English and proficient social copywriting abilities.

• Strong skills in Canva, good visual discernment, and experience with short-form video content.

• Highly organized and adept at interpreting performance data.

• Creative, proactive, and capable of working independently as well as collaborating with marketing and creative teams.

• Comfortable utilizing AI tools to enhance productivity, with the discernment to avoid generic, AI-generated content.

• Experience in healthcare or regulated industries is an advantage.

• Familiarity with, or a readiness to rapidly learn, healthcare marketing regulations, including HIPAA, appropriate health claims, and content/comment escalation processes.

• Ability to provide a brief introduction along with 2 to 3 examples of social content or campaigns you have personally contributed to creating.

🏝️ Benefits

• Part-time schedule of up to 25 hours per week.

• Regular overlap with U.S. Central Time (CT) business hours.