Social Media Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Produce B2B content for LinkedIn and consumer-oriented content for other platforms.

• Design social campaigns aligned with business objectives, seasonal events, audience requirements, and current trends.

• Establish and manage a dynamic 30-day content and campaign calendar.

• Generate creative ideas and craft engaging hooks, captions, and post text.

• Utilize Canva to create daily posts, leveraging templates, existing assets, carousels, user-generated content (UGC), and short-form videos.

• Assist in developing the UGC and influencer strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with concepts to enhance reach, website traffic, and conversions.

• Monitor performance on a weekly basis and suggest strategies for scaling, modifying, or discontinuing efforts.

• Identify top-performing content for paid promotion opportunities.

• Contribute to establishing the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social media content.

• Escalate content or comments as needed in accordance with healthcare marketing regulations.

• Engage in compliance reviews prior to publishing when necessary.

⛳️ Requirements

• Demonstrated experience in expanding social media accounts with measurable outcomes beyond follower counts.

• Proven track record of managing campaigns from conception to execution and results.

• Exceptional written communication skills in English.

• Strong aptitude for social copywriting.

• Proficiency in using Canva.

• Keen visual judgment.

• Experience with short-form video content.

• Highly organized and adept at analyzing performance data.

• Creative, proactive, and capable of working independently as well as collaboratively with marketing and creative teams.

• Familiarity with AI tools for efficiency, while exercising discretion to avoid generic, AI-generated content.

• Understanding of, or eagerness to quickly learn, healthcare marketing regulations, including HIPAA, valid health claims, and content or comment escalation protocols.

• Experience in healthcare or regulated industries is advantageous.

• Ability to present 2 to 3 examples of personally developed social content or campaigns.

🏝️ Benefits

• Part-time work schedule of up to 25 hours per week.

• Regular overlap with U.S. Central Time business hours.

• Close to 25 hours per week during the initial months.

• Flexible opportunity to work remotely.

• Collaborative environment with marketing and creative teams.