Social Media Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Produce B2B content for LinkedIn while crafting consumer-focused material for other channels.

• Design social campaigns aligned with business objectives, seasonal events, audience demands, and current trends.

• Establish and manage a dynamic 30-day content and campaign calendar.

• Generate creative concepts and develop engaging hooks, captions, and post copy.

• Utilize Canva to create daily posts using templates, existing assets, carousels, user-generated content (UGC), and brief video formats.

• Assist in formulating the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and provide recommendations on what to scale, modify, or discontinue.

• Identify top-performing content for potential paid promotion.

• Help establish the overall social media aesthetic, including templates and content formats.

• Take ownership of social content ideas, strategic direction, and daily execution.

• Escalate content or comments as necessary and coordinate compliance reviews prior to publishing.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable outcomes beyond just follower counts.

• Proven track record of managing social campaigns from conception to completion.

• Exceptional proficiency in written English.

• Strong skills in social media copywriting.

• Proficient in using Canva.

• Good visual discernment.

• Experience with short-form video content.

• Highly organized and comfortable analyzing performance data.

• Creative, proactive, and capable of working both independently and collaboratively with marketing and creative teams.

• Familiarity with AI tools to enhance productivity while maintaining quality and avoiding generic content.

• Understanding of, or eagerness to rapidly learn, healthcare marketing regulations including HIPAA, appropriate health claims, and content/comment escalation protocols.

• Experience in healthcare or regulated industries is an advantage.

• Must provide a brief introduction along with 2 to 3 examples of social content or campaigns you have personally contributed to.

• Review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Flexible part-time schedule of up to 25 hours per week.

• Consistent overlap with U.S. Central Time (CT) business hours.

• Approximately 25 hours per week during the initial months as campaigns and processes are developed.