Social Media Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms.

• Develop B2B content specifically for LinkedIn and consumer-oriented content for other platforms.

• Create social campaigns aligned with business objectives, seasonal trends, audience demands, and current trends.

• Establish and maintain a dynamic 30-day content and campaign calendar.

• Generate creative ideas and compose engaging hooks, captions, and post copy.

• Design daily posts in Canva utilizing templates, existing assets, carousels, user-generated content (UGC), and simple short-form videos.

• Assist in formulating the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with pertinent accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and suggest strategies for scaling, modifying, or discontinuing efforts.

• Identify top-performing content for paid promotion opportunities.

• Help establish the overall social aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social content.

• Escalate content or comments as necessary for compliance with healthcare regulations.

• Promote awareness, increase website traffic, attract new patients, and encourage utilization of DrHouse services.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable results beyond just follower counts and managing campaigns from conception to outcome.

• Exceptional written English skills and a strong aptitude for social copywriting.

• Proficient in Canva.

• Possess good visual discernment.

• Experience with short-form video content creation.

• Highly organized and adept at interpreting performance data.

• Creative, proactive, and capable of functioning independently as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to enhance efficiency while exercising discretion to avoid generic, AI-generated content.

• Understanding of, or a willingness to rapidly learn, healthcare marketing regulations, including HIPAA, appropriate health claims, and content/comment escalation processes.

• Experience in healthcare or regulated industries is advantageous.

• Required to provide a brief introduction and 2 to 3 samples of social content or campaigns that you have personally contributed to.

• Must review the DrHouse website and its social channels prior to the interview.

🏝️ Benefits

• Flexible part-time schedule of up to 25 hours per week.

• Regular overlap with U.S. Central Time (CT) business hours.