Social Media Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Produce B2B content specifically for LinkedIn and consumer-oriented content for other channels.

• Design social campaigns aligned with business objectives, seasonal events, audience interests, and prevailing trends.

• Create and manage a dynamic 30-day content and campaign calendar.

• Generate creative ideas and craft engaging hooks, captions, and post copy.

• Design daily posts in Canva utilizing templates, existing assets, carousels, user-generated content (UGC), and simple short-form videos.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and provide recommendations on what to scale, modify, or discontinue.

• Identify top-performing content for potential paid promotion.

• Contribute to establishing the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social content.

• Acquire knowledge of healthcare marketing regulations, including HIPAA, appropriate health claims, and content escalation guidelines.

• Organize compliance reviews for content or comments as necessary.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable results beyond just follower counts.

• Experience managing campaigns from conception to outcome.

• Exceptional proficiency in written English.

• Strong skills in social copywriting.

• Proficient in Canva.

• Good visual judgment.

• Experience with short-form video content.

• Highly organized and adept at interpreting performance data.

• Creative, proactive, and capable of working independently as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to enhance efficiency, while exercising the discretion to avoid generic, AI-generated content.

• Experience in healthcare or regulated industries is advantageous.

• Must be able to provide 2 to 3 examples of social content or campaigns that you have personally contributed to.

• Required to review DrHouse's website and social channels prior to the interview.

🏝️ Benefits

• Part-time schedule of up to 25 hours per week.

• Regular alignment with U.S. Central Time business hours.

• Flexibility to work remotely.