Social Media Marketing Manager

This is a fully remote position, open to applicants in Mississippi.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Produce B2B content specifically for LinkedIn, alongside consumer-focused content for other channels.

• Design social media campaigns that align with business goals, seasonal events, audience demands, and emerging trends.

• Create and manage a rolling 30-day content and campaign calendar.

• Generate creative ideas and craft engaging hooks, captions, and post copy.

• Design regular posts in Canva utilizing templates, existing assets, carousels, user-generated content (UGC), and simple short-form videos.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with concepts to boost reach, website traffic, and conversions.

• Monitor performance on a weekly basis and suggest what to expand, modify, or discontinue.

• Identify top-performing content for paid promotion opportunities.

• Contribute to establishing the social media aesthetic, including templates and content formats.

• Take ownership of social content concepts, strategy, and daily execution.

• Escalate content or comments needing healthcare compliance review prior to publication.

• Promote awareness, drive website traffic, attract new patients, and enhance the use of DrHouse services.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with results that extend beyond mere follower counts.

• Proven track record of managing campaigns from conception through to results.

• Exceptional proficiency in written English.

• Strong skills in social media copywriting.

• Proficient in Canva.

• Possess good visual judgment.

• Experience with short-form video creation.

• Highly organized and capable of analyzing performance data.

• Creative, proactive, and able to work autonomously as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools for efficiency while maintaining the ability to avoid generic, AI-generated content.

• Experience in healthcare or regulated industries is an advantage.

• Must understand, or be willing to quickly learn, the healthcare marketing regulations including HIPAA, suitable health claims, and the process for escalating content/comments.

• Ability to provide a brief introduction and 2 to 3 examples of social content or campaigns that you personally contributed to.

• Review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Flexible part-time schedule of up to 25 hours per week.

• Consistent overlap with U.S. Central Time (CT) business hours.