Social Media Marketing Manager

This is a fully remote position, open to applicants in Louisiana.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms.

• Produce B2B content specifically for LinkedIn, alongside consumer-focused content for other channels.

• Design social media campaigns aligned with business objectives, seasonal events, audience requirements, and current trends.

• Create and maintain a dynamic 30-day content and campaign calendar.

• Generate creative ideas and craft engaging hooks, captions, and post text.

• Design daily posts in Canva utilizing templates, existing assets, carousels, user-generated content (UGC), and straightforward short-form videos.

• Assist in developing the UGC and creator strategy, with a focus on TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and advise on what should be scaled, modified, or discontinued.

• Highlight top-performing content for paid promotion opportunities.

• Help establish the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social content.

• Escalate content or comments as necessary and coordinate compliance reviews before publishing.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable results beyond just follower counts.

• Proven ability to execute campaigns from conception to measurable outcomes.

• Exceptional written English skills.

• Strong proficiency in social media copywriting.

• Competent in using Canva for design purposes.

• Good visual discernment.

• Experience with short-form video content.

• Highly organized and adept at analyzing performance data.

• Creative, proactive, and self-motivated.

• Capable of working independently as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to increase efficiency while maintaining a critical eye to avoid generic, AI-generated content.

• Experience in the healthcare or regulated industry is advantageous.

• Understanding of, or readiness to rapidly learn, healthcare marketing regulations including HIPAA, appropriate health claims, and escalation of content/comments.

• Must submit a brief introduction along with 2 to 3 examples of social content or campaigns that you personally contributed to.

• Required to review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Part-time schedule of up to 25 hours per week.

• Regular overlap with U.S. Central Time business hours.

• Opportunity for remote work.

• Additional creative support may be offered for advanced design, animation, or video editing.