Social Media Marketing Manager

This is a fully remote position, open to applicants in Kentucky.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms.

• Produce B2B content specifically for LinkedIn and consumer-oriented content for other channels.

• Design social campaigns aligned with business objectives, seasonal events, audience requirements, and trends.

• Establish and maintain a dynamic 30-day content and campaign calendar.

• Generate innovative ideas and craft engaging hooks, captions, and post copy.

• Create daily Canva posts utilizing templates, existing assets, carousels, user-generated content (UGC), and simple short-form videos.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and provide recommendations on what to scale, modify, or discontinue.

• Identify top-performing content for paid promotion opportunities.

• Contribute to establishing the overall social aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social content.

• Escalate content or comments when necessary to ensure healthcare compliance.

• Engage in strategic discussions regarding DrHouse's current social media presence, growth, and conversion objectives.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with tangible results beyond mere follower counts.

• Background in executing social media campaigns from conception to successful outcomes.

• Exceptional written English skills.

• Proficient in social copywriting.

• Strong proficiency in Canva.

• Good visual judgment.

• Experience with short-form video content.

• Highly organized individual.

• Comfortable analyzing performance data.

• Creative thinker and proactive in approach.

• Capable of working independently as well as collaboratively with marketing and creative teams.

• Familiarity with AI tools, coupled with the discernment to avoid generic AI-generated content.

• Knowledge of, or eagerness to rapidly learn, healthcare marketing regulations, including HIPAA, appropriate health claims, and escalation protocols for content or comments.

• Experience in healthcare or regulated industries is a plus.

• Must submit a brief introduction along with 2 to 3 examples of social content or campaigns you personally contributed to.

• Required to review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Part-time schedule of up to 25 hours per week.

• Regular overlap with U.S. Central Time business hours.

• Opportunity to work remotely.

• Chance to collaborate with marketing and creative partners.

• Potential for additional creative support in advanced design, animation, or video editing.