Social Media Marketing Manager

This is a fully remote position, open to applicants in Kentucky.

📋 Description

• Oversee management of Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms.

• Develop B2B content for LinkedIn and consumer-focused content for other social media channels.

• Design social campaigns aligned with business goals, seasonal events, audience demands, and trending topics.

• Create and maintain a dynamic content and campaign calendar covering a rolling 30-day period.

• Generate creative ideas and write engaging hooks, captions, and post content.

• Produce daily posts using Canva, utilizing templates, existing assets, carousels, UGC, and straightforward short-form videos.

• Assist in formulating the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and provide recommendations on what to amplify, modify, or cease.

• Determine top-performing content for paid advertising opportunities.

• Help establish the social media aesthetic, including templates and content formats.

• Take ownership of social content concepts, direction, and daily implementation.

• Address healthcare-related content or comments when necessary and coordinate compliance reviews prior to publishing as needed.

⛳️ Requirements

• Demonstrated experience in expanding social media accounts with measurable results beyond mere follower counts and managing campaigns from conception to execution.

• Exceptional written English and robust social copywriting capabilities.

• Strong proficiency in Canva, good visual judgment, and experience with short-form video production.

• Highly organized with the ability to analyze performance data effectively.

• Creative, proactive, and capable of working independently as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to enhance productivity while exercising discretion to avoid generic, AI-generated content.

• Experience in a healthcare or regulated industry is essential.

• Familiarity with healthcare marketing regulations, such as HIPAA, appropriate health claims, and content/comment escalation, or a willingness to learn quickly.

• Ability to work during overlapping hours with U.S. Central Time business operations.

• Capacity to provide a brief introduction along with 2 to 3 examples of personally created social media content or campaigns.

• Review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Option for remote work.

• Regular overlap with U.S. Central Time (CT) business hours.