Social Media Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and sustain a dynamic 30-day content calendar in advance by at least 30 days.

• Craft compelling content tailored for LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts.

• Produce platform-specific copy that fosters trust and motivates action.

• Create graphics, carousels, reels, and short-form videos utilizing Canva and various editing tools.

• Synchronize social media content with email campaigns, website material, seasonal health priorities, promotions, healthcare awareness events, and telemedicine requirements.

• Generate content that encourages US consumers to visit the website, download the app, initiate consultations, and complete telemedicine appointments.

• Strategically repurpose content across different platforms.

• Execute a minimum of 20 impactful engagement activities on LinkedIn and Instagram each business day.

• Keep an engagement tracker that includes post links, completed engagements, target accounts, and follow-up opportunities.

• Oversee comments and messages, providing timely responses as needed.

• Present campaign concepts, content opportunities, and organic growth experiments to the team.

• Compile a succinct weekly report detailing results, insights, recommendations, challenges, and priorities for the upcoming week.

• Notify the team promptly if deadlines are at risk.

• Create three LinkedIn posts and three Instagram posts weekly, repurposing selected content for Facebook.

• Produce two short-form videos weekly for Instagram Reels, TikTok, and YouTube Shorts.

• Submit calendars, copy, graphics, and videos for initial approval.

• Review spelling, links, formatting, brand consistency, and accuracy; ensure healthcare content is responsible and aligned with approved messaging.

• Enhance content based on qualified organic traffic, website visits, app downloads, consultations, telemedicine appointments, engagement quality, audience growth, deadlines, and campaign results.

⛳️ Requirements

• At least 3+ years of experience managing social media for a healthcare, telehealth, health-tech, SaaS, or technology brand.

• Demonstrated experience in creating social media campaigns that yield measurable business outcomes.

• Strong portfolio showcasing successful campaigns, content creation, and audience development.

• Excellent proficiency in written and spoken English.

• Strong copywriting abilities with expertise in platform-specific content creation.

• Advanced skills in Canva.

• Experience in producing graphics, carousels, reels, and short-form videos.

• Proficiency in editing short-form videos for Instagram Reels, TikTok, and YouTube Shorts.

• Comprehensive knowledge of best practices for LinkedIn, Instagram, Facebook, TikTok, and YouTube.

• Experience leveraging analytics to enhance content performance and guide data-driven decisions.

• A keen visual eye and meticulous attention to detail.

• Highly organized, self-motivated, proactive, and capable of working independently without close supervision.

• Preferred: experience collaborating with US healthcare or telehealth organizations.

• Preferred: experience marketing healthcare, SaaS, or technology products to US consumers.

• Preferred: experience in supporting demand generation, product launches, or performance marketing campaigns.

• While AI may assist in research and ideation, generic or unedited AI-generated content is not suitable.

• Application must include a resume, three to five personally created campaign or content examples with measurable results, links to managed accounts/content, a list of tools used, availability during US business hours, and the requested hourly rate.

🏝️ Benefits

• Long-term contractor position with opportunities for growth based on performance.

• Paid assessment for final candidates.