Social Media Manager – Marketing Virtual Assistant

This is a fully remote position, open to applicants in Australia.

📋 Description

• Create and oversee a monthly social media content calendar that aligns with the salon's branding, services, promotions, and marketing objectives.

• Plan around five social media posts or pieces of content each week.

• Discover relevant content opportunities, trends, and marketing strategies aimed at boosting brand awareness, engagement, and customer inquiries.

• Emphasize the salon's main focus on skin treatments while ensuring other beauty and salon services are also highlighted.

• Organize content around business activities, promotions, special occasions, and pertinent events.

• Design graphics, reels, short-form videos, stories, and engaging captions.

• Generate original content specific to the brand that reflects the salon's identity, tone, and target audience.

• Edit and repurpose content for various platforms.

• Schedule and publish content on Facebook and Instagram.

• Investigate reactivating and maintaining the salon's TikTok account where applicable.

• Analyze content performance and propose enhancements based on engagement and audience feedback.

• Assist in making basic updates to the website and supporting marketing tasks through Squarespace.

• Integrate social media initiatives with the salon's website and online booking system.

• Acquire knowledge of the booking system and its Meta integration to facilitate marketing efforts.

• Suggest ideas and improvements to enhance the salon's online presence.

• Maintain regular communication with the client, providing updates on completed tasks and forthcoming content.

• Seek client feedback or approval when necessary while autonomously managing routine duties.

• Keep organized content calendars, task lists, and deadlines.

• Establish a dependable, independent marketing partnership that supports the salon's overall marketing initiatives.

⛳️ Requirements

• Prior experience in social media management, digital marketing, or a similar position.

• Background or experience in beauty, skincare, salon, wellness, or related fields is highly preferred.

• Strong grasp of social media marketing strategies, especially on Facebook and Instagram.

• Exceptional graphic design and content creation abilities.

• Experience in creating and editing short-form videos and reels.

• Solid understanding of branding, audience engagement, and content marketing.

• Outstanding written communication and copywriting skills.

• Keen attention to detail and the ability to maintain brand consistency.

• Highly organized, proactive, and capable of independently managing priorities and deadlines.

• Resourceful, creative, and comfortable taking initiative and proposing new ideas.

• Capable of working with minimal supervision without needing constant direction or micromanagement.

• Reliable communication skills with the ability to meet agreed-upon deliverables and timelines.

• Willingness and capability to learn the client's booking system and website platform.

• Proficient with Facebook, Instagram, and Meta Business Suite.

• Experience or ability to utilize Canva, CapCut or similar video editing software, Instagram's built-in editing tools, Squarespace, TikTok, and the client's online booking system with Meta integration.

• Ability to maintain strict confidentiality regarding business information and client data.

🏝️ Benefits

• Flexible shifts.

• Part-time schedule starting at a minimum of 10 hours per week.

• Work hours do not need to conform to the client's Australian working hours.

• Flexible target start date.

• Opportunity to work independently with ownership and accountability.