Social Media Manager – Instagram Branding Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and schedule social media content across various client and personal branding accounts, with a focus on Instagram.

• Maintain and manage content calendars using Excel, ensuring clients have a steady 2–3 month pipeline of scheduled content.

• Organize and repurpose reels, lifestyle content, personal branding material, and piece-to-camera videos.

• Prepare posts for publication, including reviewing hooks, captions, and content prior to going live.

• Utilize AI tools to assist with captions, hooks, and content preparation when applicable.

• Consistently publish content according to each client's unique content strategy and scheduling.

• Manage engagement across multiple social media accounts, including commenting on and interacting with relevant posts.

• Support engagement efforts across pertinent social media groups and communities.

• Share client content in relevant engagement groups to enhance reach and interaction.

• Review past comments and account activity to maintain an authentic and consistent tone of voice.

• Monitor social media trends, emerging formats, and high-performing content.

• Conduct ongoing research to identify new content opportunities, trends, and ideas that could enhance engagement.

• Highlight relevant trends and content opportunities to the client and suggest ideas for future content.

• Repurpose and publish pertinent Instagram content on TikTok.

• Help keep the overall content workflow organized and ensure no tasks fall through the cracks.

• Collaborate closely with the client to comprehend the strategy, preferences, and positioning of each account.

• Accept direction from the client and execute tasks independently with minimal daily supervision.

• Provide support for basic video editing and content production.

⛳️ Requirements

• A minimum of 5 years of experience in social media management and content creation.

• Preferably experience working directly with personal brands, entrepreneurs, creators, or public-facing professionals.

• Strong, hands-on experience managing Instagram accounts.

• Experience with TikTok and cross-platform content management.

• Excellent understanding of Instagram content, engagement, and publishing practices.

• Strong grasp of social media engagement strategies, growth, and community management.

• Exceptional time management skills and the capability to handle multiple accounts and content schedules.

• Proficient in using Excel or spreadsheets for managing content calendars and workflows.

• Comfortable utilizing AI tools for content creation, captions, and hooks.

• Basic video editing or content production skills.

• Experience with Canva, Adobe Creative Suite, or similar tools for basic social media content creation.

• Familiarity with social media scheduling and publishing tools.

• Highly reliable and consistent, with the ability to complete tasks without constant supervision.

• Comfortable managing confidential account access and handling social media profiles responsibly.

• Strong research skills and awareness of current social media trends.

• Quick to learn different client preferences, industries, and content styles.

• Proactive, resourceful, and comfortable taking ownership of repetitive yet essential operational tasks.

• Experience managing social media for high-profile or high-net-worth individuals is a plus.

• Strong understanding of viral content, emerging trends, and factors that drive engagement.

• Experience working with engagement groups or similar social media engagement strategies.

🏝️ Benefits

• Excellent opportunities for career advancement.

• Chance to work in a fantastic environment.

• 100% remote work opportunity.

• Full-time independent contractor position (direct hire).