Social Media Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee Tiny Health’s social media presence across Instagram, TikTok, Pinterest, LinkedIn, and other emerging platforms.

• Define a unique role for each platform in the customer journey encompassing awareness, consideration, and conversion.

• Transform company priorities into content tailored for each platform.

• Recognize emerging trends and produce platform-specific content in real-time.

• Create native content across key channels and develop a repeatable, scalable content production system.

• Demonstrate quick, human, and culturally aware engagement in real-time.

• Adjust messaging for different audiences and platforms while ensuring a consistent brand voice.

• Monitor engagement rates, follower growth, website traffic, and email signups generated from social media.

• Analyze performance data, identify trends, and conduct experiments to enhance results and link work to business outcomes.

• Manage response times within the community and proactively engage with both inbound and outbound communications.

• Cultivate relationships with creators and partners that lead to published content or increased visibility.

• Collaborate with affiliate marketing, design, creators, and internal teams on content and campaigns.

• Launch new social channels and amplify Tiny Health’s voice in microbiome education as the company ventures into adult gut health and longevity.

⛳️ Requirements

• 3–5+ years of experience in social media strategy and execution across various platforms.

• Proven record of measurable channel growth, including engagement rates, follower increases, website traffic, or social-driven conversions.

• Experience in proactively developing relationships with creators or influencers through outreach efforts.

• Strong analytical skills with the ability to interpret performance data, extract actionable insights, and conduct structured testing.

• Exceptional written communication skills with the capability to adjust tone and messaging for different audiences while maintaining a consistent brand voice.

• Comfortable engaging with real-time trends, managing communities, and participating in live interactions without waiting for approvals.

• Previous experience in a fast-paced startup environment is preferred.

• Preferred: experience in direct-to-consumer (DTC)/e-commerce or the health and wellness sector.

• Preferred: familiarity with AI as a fundamental part of content and workflow processes.

• Preferred: experience working remotely and proficiency in Slack.

🏝️ Benefits

• Remote-first work environment.

• Core working hours from 9am–6pm CST, flexible by up to two hours in either direction.

• Strong emphasis on flexibility.

• Written-first communication using Slack.

• Open and transparent sharing of metrics, challenges, and feedback in real-time.

• Opportunities for global/team collaboration and remote work experience.

• Chance to influence processes and develop the social media practice.

• Fast-growth startup atmosphere.