Social Media, Lead Generation Specialist – Property Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Generate and share property-related content across TikTok, Facebook, Instagram, and additional platforms.

• Create engaging short-form videos and posts aimed at attracting tenant inquiries.

• Advertise available properties utilizing provided images, videos, and descriptions.

• Compose captivating captions, headlines, and calls to action.

• Identify pertinent social media groups and communities for property marketing.

• Oversee comments, messages, and inquiries on social media channels.

• Address basic inquiries and guide prospects through the intake process.

• Collaborate with the Housing Intake Specialist for lead follow-up coordination.

• Ensure regular posting to maximize qualified property leads.

• Analyze engagement and lead-generation outcomes, adjusting content as necessary.

• Keep abreast of social media trends and lead-generation possibilities.

• Carry out additional responsibilities related to the role as assigned.

⛳️ Requirements

• Proficient in English, both written and spoken.

• Strong writing and communication abilities with clients, vendors, and team members.

• Prior experience in social media management, content creation, or digital marketing.

• Previous background in lead generation via social media or digital platforms.

• Experience in producing or sharing short-form video content for TikTok, Facebook, or Instagram.

• Solid understanding of social media engagement and lead generation strategies.

• Capability to quickly grasp property information and convert it into impactful social media content.

• Capacity to work autonomously and consistently manage posting schedules.

• Ability to modify content based on audience engagement and performance metrics.

• Familiarity with Canva or comparable content creation tools is advantageous.

• Knowledge of social media management and scheduling tools is preferred.

• Strong problem-solving skills, attention to detail, multitasking, and organizational abilities.

• Proficient in Microsoft Office (Word, Excel, Outlook).

• Familiar with standard business tools such as email, spreadsheets, and document management systems.

• Ability to quickly adapt to new systems, software, and workflows.

• Competence in adhering to established processes accurately with minimal oversight.

• Ability to work U.S. EST (New York) business hours and adjust to business needs.

• Must be able to pass a background check.

• Interested in long-term career development opportunities.

• Must have a reliable Windows 10+ computer, dual monitors, and high-speed internet access.

• Professional home workstation capable of supporting seamless remote work.

🏝️ Benefits

• Fully remote work environment.

• Positive work atmosphere with opportunities for advancement.

• Long-term career prospects.

• Full-time role requiring 40 hours per week.