Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of SwimOutlet's organic social media presence from start to finish.

• Oversee the creation of social and paid social content, including short-form videos, user-generated content (UGC), motion graphics, and static images.

• Capture and edit content on demand at various locations, such as pool decks and competitive events.

• Ensure a steady flow of testable creative content for Meta and other paid social platforms.

• Direct and produce UGC through engagement with the ambassador roster and creator network.

• Publish and schedule posts across various social media channels.

• Transform existing content into new formats and placements.

• Collaborate with internal designers, digital media support, and external freelancers to enhance production capabilities.

• Utilize AI tools for brainstorming, scripting, editing, and generating images or videos when beneficial.

• Manage the organic social presence for both SwimOutlet and Sporti across Facebook, Instagram, TikTok, and YouTube Shorts.

• Conduct an audit of branded social channels within the first 60 days and suggest priorities for improvement.

• Oversee Tolstoy shoppable videos to maintain relevance for on-site and retention strategies.

• Lead the ideation and testing of paid social creatives, focusing on hooks, angles, copy, and formats.

• Hold weekly meetings with the CMO to assess paid creative performance and plan future production.

• Analyze metrics such as CTR, CPM, thumbstop rate, hook rate, hold rate, engagement rate, and outbound CTR.

• Manage the ambassador program, which includes recruiting, briefing, tracking outputs, evaluating ROI, and refining the roster.

• Handle community engagement across direct messages, comments, and tagged content while escalating sensitive issues as needed.

• Align social content with buying, planning, product launches, and promotional priorities.

• Present weekly reports on organic performance.

• Keep track of platform changes, trends, competitors, and category insights.

• Uphold SwimOutlet's voice and tone across organic and paid social media, as well as community interactions.

• Collaborate with the paid media team responsible for purchasing media and managing ad accounts.

⛳️ Requirements

• Background in competitive swimming.

• Current access to a pool deck, coaches, and swimmers.

• Ability to personally shoot, edit, create motion graphics, and design static content.

• At least 3 years of experience managing organic social media for a consumer brand or retailer as the primary responsible person.

• Proven track record of managing a content calendar, production schedule, and cross-functional stakeholders independently.

• Comfortable producing content on location, including at pool decks and events.

• Proficient in production tools such as Premiere, After Effects, CapCut, Figma, or Canva.

• Strong judgment in community management, including knowing when to escalate issues.

• Comfortable working with performance data, including an understanding of hook rates.

• Demonstrated experience in creating paid social content that has achieved measurable business results.

• Experience managing an ambassador, creator, or influencer program with accountability for deliverables, performance, and outcomes.

• Ability to independently manage conflicting priorities, communicate effectively with executive stakeholders, and resolve issues with minimal supervision.

• Familiarity with AI tools for content production is a plus, though not mandatory.

• Must provide three to five work samples, including at least one video that you have shot and edited, and at least one motion or static advertisement.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401(k) plan with company matching.

• Paid time off and holidays.

• Generous employee discount on SwimOutlet products.

• Support for home-office and remote work.

• Coverage for business-related travel.