Social Media Manager

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Develop and spearhead organic social strategies across platforms such as Instagram, TikTok, Facebook, LinkedIn, Pinterest, and other emerging channels, ensuring alignment with client business objectives.

• Manage content calendars from ideation to publication, crafting platform-specific copy and captions that resonate with each brand's unique voice.

• Design on-brand assets using Canva and compose creative briefs for custom design or motion graphics.

• Supervise community management and foster engagement.

• Plan and execute UGC campaigns, overseeing everything from concept development and creator sourcing to briefing, content review, and final publishing.

• Write UGC briefs and manage usage rights, while also repurposing UGC across owned channels and paid support.

• Establish a sustainable UGC content engine aimed at enhancing engagement and conversion rates.

• Stay updated on culture, trends, memes, and platform features, identifying opportunities for trendjacking.

• Optimize content through experimentation with hooks, formats, lengths, captions, audio, and posting schedules.

• Monitor performance metrics such as views, reach, engagement rate, watch time, saves, shares, and follower growth.

• Compile and present monthly client reports featuring insights, achievements, and suggested next steps.

• Utilize native analytics and social reporting tools to assess performance and make necessary adjustments.

• Manage daily client relationships, anticipate potential challenges, offer recommendations, mentor coordinators, and enhance internal processes.

⛳️ Requirements

• Minimum of 4 years of agency experience in social media management.

• Must be based in the US or Canada and authorized to work in these regions.

• Demonstrated experience in planning and executing UGC campaigns on social platforms, including briefing creators and managing usage rights.

• Proven history of increasing views and engagement, with a strong grasp of platform algorithms, hooks, and audience retention.

• Experience in creating and presenting client-ready performance reports that effectively translate data into actionable insights.

• Proficient in Canva, with experience in briefing designers for custom assets.

• A track record of successfully trendjacking and adapting to cultural shifts for millennial and Gen Z consumer brands.

• Strong client rapport, communication, and presentation abilities.

• Excellent problem-solving skills, maintaining composure and decisiveness under tight deadlines.

• Highly organized and detail-oriented, with the capability to manage multiple clients simultaneously.

• Familiarity with CapCut, social scheduling and analytics tools, Notion, and Google Drive is a plus.

🏝️ Benefits

• Competitive salary with performance-based bonuses.

• Opportunity for professional development and growth within the company.

• Flexible work arrangements, including remote work options.

• Comprehensive health, dental, and vision insurance.

• Collaborative and inclusive work environment.