Social Media Manager

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Develop and implement comprehensive social media strategies across the enterprise that align with the organization's objectives.

• Create campaigns aimed at boosting brand visibility, enhancing audience interaction, and making a positive community impact.

• Ensure consistency in branding and messaging across all social media platforms.

• Oversee the creation and execution of the editorial calendar.

• Collaborate with facility leaders, community relations teams, and marketing partners to uncover engaging stories.

• Generate content that showcases patient achievements, team member contributions, clinical expertise, community collaborations, and organizational growth.

• Develop content focused on healthcare awareness initiatives, industry developments, recognition events, and company milestones.

• Monitor and engage with comments and messages from the audience.

• Encourage meaningful online discussions and interactions.

• Establish partnerships with influencers, advocates, and industry stakeholders.

• Define and monitor social media performance metrics.

• Analyze campaign outcomes and audience insights.

• Offer data-driven suggestions for ongoing enhancement.

• Evaluate engagement, follower increases, reach, and campaign success through comprehensive reporting and dashboards.

• Enhance visibility and interaction for Pinnacle leadership's social media accounts.

• Formulate content strategies that amplify executive thought leadership and the organization’s influence.

• Assist in initiatives that bolster Pinnacle's reputation and digital presence.

⛳️ Requirements

• A minimum of 3 years in social media management with a demonstrated history of successful campaigns.

• Experience in managing multiple social media platforms concurrently.

• Strong grasp of content strategy, audience engagement, and social media analytics.

• Outstanding communication, project management, and organizational abilities.

• Capacity to work both independently and collaboratively in a dynamic environment.

• Experience in creating content calendars and assessing campaign performance.

• Preferred: Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Preferred: Over 5 years of experience in social media management.

• Experience in healthcare, behavioral health, or mission-driven brands is preferred.

• Preferred: Experience in supporting executive engagement on social media and thought leadership initiatives.

🏝️ Benefits

• Engaging, purpose-oriented work that supports treatment, recovery, patients, families, and communities.

• Opportunities for career advancement.

• Chance to influence marketing initiatives at the enterprise level.

• Collaborate with a national organization and mission-driven colleagues.