Social Media Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of daily strategy, content publishing, and performance across TikTok, YouTube (including Shorts), Instagram, X, and Reddit, utilizing a tailored approach for each platform.

• Identify trends, sounds, memes, and hobby moments early, ensuring on-brand content is published the same day while they are still gaining traction.

• Write, film, and edit native short-form content.

• Create ongoing series such as pack openings, pull reactions, hobby explainers, and community highlights.

• Drive user signups, app installations, initial purchases, and referral activities through social media.

• Experiment with calls to action and conversion pathways from content to product.

• Collaborate with Growth and Analytics teams on attribution using UTMs, link-in-bio, promo codes, and app deep links.

• Provide reports on acquisition by channel, focusing on more than just reach.

• Expand the sports card audience with intentions similar to TCG.

• Work alongside Influencer, Field, and Community teams to enhance creator content.

• Transform conventions and national events into a month's worth of posts.

• Promote the referral program and Discord community.

• Establish systems, partnerships, and sources for creators that allow output to scale beyond an individual’s capacity.

• Position social media as a measurable acquisition channel, increasing signups, installations, and first purchases attributed to owned social efforts.

⛳️ Requirements

• A minimum of 3 years managing social media for a consumer brand, application, or media organization, demonstrating a history of audience growth tied to signups, app installations, or revenue.

• Experience as a creator, editor, writer, or producer within a media brand, publishing house, or creator-led enterprise.

• Proven ability to craft a compelling hook and narrate a story in 15 seconds.

• Proficient understanding of trading cards and collectibles, including TCG (Pokémon, Magic, One Piece, Lorcana) and sports cards.

• Knowledgeable about the concept of chase cards, the significance of grading, and the elements that contribute to a viral pull.

• Familiar with TikTok, YouTube, X, and Reddit, with the ability to adapt trends so they resonate with the brand.

• Comfortable shooting videos on a smartphone and editing using CapCut, Premiere, or similar tools.

• Proficient in analyzing native platform metrics.

• Strong writing skills and a consistent brand voice across all posts.

• Preferred: active collector who engages in collecting, breaking, or grading cards, and possesses knowledge of the hobby's creators and communities.

• Preferred: experience building a following on any social media platform.

• Preferred: experience integrating organic content into paid teams or collaborating with UGC creators.

• Preferred: experience in driving installations for a mobile application.

• Preferred: ability to deliver a high volume of work, learn quickly, and maintain superior quality.

• Preferred: comfort in a fast-paced, remote work environment with changing priorities.

🏝️ Benefits

• 15 days of accrued paid time off (PTO).

• 7 days of sick leave, front-loaded at the beginning of the year.

• 10 paid company holidays.

• Comprehensive vision, dental, and health benefits, with a 97% contribution to premiums.

• 401(k) matching.