Social Media Manager

This is a fully remote position, open to applicants in California, +5 more locations.

📋 Description

• Develop and sustain social strategies for the CEO, CFO, CHRO, and other top executives.

• Act as a reliable advisor to executives and their chiefs of staff.

• Compose posts, articles, comments, and short-form video scripts in the unique voices of executives.

• Conduct interviews with leaders to gather genuine perspectives.

• Convert company news, business outcomes, customer achievements, and leadership insights into social media content.

• Oversee a cohesive editorial calendar for all executives.

• Handle scheduling, publishing, account management, agency or freelance support, and coordination with corporate channels and employee advocacy initiatives.

• Manage the review and approval processes with Legal, Investor Relations, and the Disclosure Committee.

• Monitor discussions, escalate emerging issues, prepare approved holding statements, and coordinate social media responses from executives.

• Oversee comments and community engagement, as well as manage organic or approved paid amplification.

• Define and report on metrics such as reach, engagement, follower growth, sentiment, share of voice, and measures related to employer branding and talent attraction.

• Leverage performance insights to enhance content quality, timing, and executive social strategies.

• Ensure secure account access, multi-factor authentication, and delegated permissions are maintained.

• Document guidelines for executive voice, workflows, and records, while ensuring trained backup coverage is in place.

• Establish social strategies, voice guidelines, and approval workflows for priority leaders.

• Operate a unified editorial calendar and consistent weekly publishing schedule across executive offices.

• Generate baseline measurements and quarterly reports.

• Adhere to quiet periods, blackout windows, and account-security protocols.

• Maintain crisis communication protocols and ensure trained backup coverage is ready.

⛳️ Requirements

• Bachelor's degree in communications, journalism, marketing, or a related field, or equivalent professional experience.

• Over 6 years of experience in social media, executive communications, corporate communications, journalism, or a related area, including writing for senior executives.

• Outstanding writing and editing skills, with a proven ability to write authentically in varying executive voices.

• A portfolio, PDF samples, or links showcasing experience in creating social media content and thought leadership for senior executives.

• Familiarity with disclosure and compliance guidelines for public company executives, including Regulation FD, quiet periods, and material nonpublic information.

• Proficient in social media management, analytics, and listening tools like Sprout Social, Hootsuite, and LinkedIn analytics.

• Capability to manage sensitive information discreetly, exercise sound judgment, and remain composed in fast-paced or high-visibility situations.

• Proven strength in executive collaboration, business storytelling, data-driven decision-making, editorial planning, and disciplined execution.

• Excellent cross-functional collaboration skills and sound judgment regarding disclosure and reputation management.

• Preferred: Experience managing social media for a C-suite leader in a large, global public company.

• Preferred: Background in B2B, industrial, technology, or building-technology sectors.

• Preferred: Experience with issues and crisis communications, LinkedIn thought leadership, employee advocacy, and paid amplification.

• Preferred: Proficiency with AI-driven drafting and workflow tools, complemented by strong human review, governance, and authenticity safeguards.

• Preferred: Familiarity with content creation and design tools, including Adobe Creative Suite applications like Photoshop, Illustrator, and InDesign, or similar platforms.

🏝️ Benefits

• Competitive salary along with bonus opportunities.

• Comprehensive benefits package.

• Opportunities for professional development and career advancement.

• Collaborative, high-impact environment with exposure to senior leadership.

• Chance to influence executive thought leadership and enhance Johnson Controls’ presence on social media.

• Competitive bonus plan.

• Attractive benefits package.