Social Media Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of HCSS’s organic social media strategy, encompassing platform strategy, audience development, content planning, community engagement, and channel optimization.

• Collaborate with creative, video, content, and other internal teams to develop, create, schedule, and publish social media content.

• Design integrated social campaigns that support product launches, events, customer advocacy, corporate announcements, thought leadership, and employer-brand initiatives.

• Establish social programs that leverage customers, industry voices, influencers, executives, and internal subject matter experts to enhance HCSS’s reach and credibility.

• Oversee community engagement and social listening, identifying customer insights, industry trends, and opportunities for HCSS engagement.

• Create an influencer program and establish best practices for achieving success.

• Collaborate across functions with product marketing, demand generation, customer success, sales, communications, recruiting, and other teams to align with broader business objectives.

• Monitor new platforms, audience behaviors, creator trends, and social best practices to discover new opportunities and enhance HCSS’s social presence.

• Evaluate channel and campaign performance, audience growth, engagement, sentiment, and business impact to refine strategies and communicate outcomes to stakeholders.

• Travel occasionally, up to 5%, for industry conferences, the annual HCSS Users Group Meeting, customer job site visits, and office visits.

⛳️ Requirements

• A minimum of 5 years of experience in social media or digital marketing, including responsibility for organic social strategy for a national or multi-market brand.

• Proficiency with social media management and publishing platforms like Sprout Social or similar tools.

• Strong knowledge of native social platform tools and analytics, particularly LinkedIn.

• Familiarity with creative tools such as Canva, Adobe Creative Cloud, Figma, or equivalent.

• Expertise in organic social media strategy and channel management.

• Skills in social content development, copywriting, and editing.

• Experience in community management and audience engagement.

• Knowledge of social media analytics, reporting, and performance optimization.

• Competence in content planning, distribution, and campaign execution.

• Understanding of influencer and creator marketing.

• Awareness of current social media trends, platform best practices, and emerging channels.

• Excellent written and verbal communication skills.

• Strong presentation and stakeholder-management abilities.

• Proven cross-functional collaboration skills.

• Effective project and time management capabilities.

• Strategic and analytical mindset.

• Good judgment with a keen attention to brand reputation.

• Ability to manage multiple priorities and campaigns simultaneously.

• Social media marketing or platform certifications are preferred.

• Experience in photo and/or video production, especially for short-form social content, is preferred.

• Background in developing and growing successful YouTube content is preferred.

• Familiarity with influencer or creator marketing programs is preferred.

• Experience in B2B or B2B SaaS marketing is preferred.

• Previous involvement in supporting executive thought leadership or employee advocacy programs is preferred.

• Experience with global social media audiences or markets is preferred.

• Experience in marketing to construction, infrastructure, or other technical/industrial audiences is preferred.

🏝️ Benefits

• Flexibility to work remotely.

• Medical, dental, and vision coverage with both company-paid and employee-paid options.

• Paid holidays, sick days, and personal time off.

• Employee Resource Groups (ERGs) that promote connection and inclusion.

• On-site amenities including a covered basketball court, soccer field, track, pickleball/tennis courts, gym, etc.

• Dog-friendly campus and WiFi-accessible courtyards.

• 401(k) plan with a 5% company match.

• Support for employee professional development and wellness.