Social Media Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Leverage brand knowledge, business objectives, and insights from guests and the community to inform strategic and creative planning.

• Approve and collaborate across departments on creative projects.

• Manage the integrated marketing and social media calendar for designated brands.

• Establish promotional priorities and ensure alignment among cross-functional teams.

• Develop and oversee experiential activations and influencer events.

• Identify and nurture relationships with pertinent local and regional influencers.

• Organize event logistics and coordinate with vendors and agency partners to ensure brand consistency.

• Foster daily engagement and guest care within community channels.

• Build relationships within the local community and identify opportunities for partnerships and collaboration.

• Track content and channel performance, collaborating on optimization strategies.

• Provide support for marketing initiatives directed at franchisees as required.

• Conceptualize, film, and edit original short-form video and photo content for platforms such as TikTok, Instagram Reels, and YouTube Shorts.

• Capture restaurant stories, guest experiences, and behind-the-scenes content on location.

• Stay informed about platform trends, sounds, and formats, transforming them into on-brand content.

• Craft captions, hooks, and copy that align with each brand’s voice and platform style.

• Repurpose content from influencers, guests, and events into ongoing social media assets.

• Optionally appear on camera or narrate content.

⛳️ Requirements

• 3–5+ years of experience in marketing, community management, or brand/experiential events.

• Preference for candidates with restaurant, hospitality, or franchise experience.

• Comfortable functioning as both a strategic partner and a creative, hands-on planner.

• Excellent writing and communication skills with a focus on authentic, local storytelling.

• Highly organized, capable of managing a calendar and balancing multiple priorities simultaneously.

• Available to attend and supervise events, including evenings and weekends as necessary.

• Experience with social and community platforms, influencer relations, and basic performance analysis.

• Must be available for local meetings and restaurant visits.

• Must be prepared for occasional overnight travel.

🏝️ Benefits

• Fully remote position.

• Occasional overnight travel.

• Opportunity to collaborate with iconic restaurant brands and a diverse array of fast-casual, quick-service, and casual dining concepts.