Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive and enhance the organic social media presence for Colibri Group’s Teacher Education Ecosystem.

• Define the representation of Colibri Group and Moreland University brands across various social platforms.

• Develop audience-specific social strategies and content calendars for Instagram, TikTok, LinkedIn, Facebook, YouTube, emerging channels, and relevant Reddit communities.

• Transform broader Marketing initiatives into campaigns tailored for specific platforms.

• Conceptualize, script, film, edit, caption, and publish engaging short-form videos.

• Participate in on-camera discussions and social live events.

• Create graphics, carousels, stories, copy, and social media assets using tools like Canva.

• Work closely with the Graphic Designer to ensure brand consistency.

• Manage organic social accounts, including responding to comments, DMs, tags, audience interactions, and inquiries related to admissions.

• Identify stories from educators and school leaders, along with significant engagement opportunities.

• Track audience growth, reach, engagement, video performance, website traffic, leads, guide downloads, and applications linked to organic social efforts.

• Utilize reporting, experiments, and audience insights to enhance creative choices and channel strategies.

• Showcase social media's role in achieving integrated marketing objectives.

• Oversee partnerships with external influencers, which includes briefs, content review, approvals, deliverables, renewals, payment coordination, budgets, and ROI assessment.

• Advise on when to expand, modify, or suspend influencer partnerships.

• Collaborate with content, design, and paid media teams.

• Occasionally assist with events and content opportunities that may require travel.

• Note that direct management of paid advertising is not included in this role.

⛳️ Requirements

• Approximately 2–4 years of experience managing organic social accounts for an employer, organization, or agency client.

• Personal ownership of social media deliverables with accountability for KPIs.

• Experience in independently planning, filming, editing, and publishing captivating short-form videos for a brand.

• Ability to appear on camera and support live social content effectively.

• Strong skills in social copywriting.

• Proficient in Canva, CapCut, or similar design tools.

• Proven track record of growing audiences and the ability to articulate owned KPIs, achieved outcomes, and data-driven adjustments.

• Familiarity with engagement metrics, website traffic, lead or application attribution, and testing methodologies.

• Experience in adapting tone, formats, and channels for diverse audiences.

• Proven experience in engaging communities through comments and DMs.

• Experience collaborating within a marketing team on editorial calendars, managing multiple priorities, and working on cross-functional projects.

• A professional portfolio or relevant work samples demonstrating organizational/client accounts and personally created short-form videos is required.

• Professional responsibility for the social presence of an organization or client.

• Hands-on experience in short-form video creation, comfort with on-camera contributions, and ability to evaluate performance against KPIs.

• Experience in education/edtech, prior coordination of influencer programs, familiarity with Reddit, a related bachelor’s degree, and knowledge of Sprout Social or ClickUp is beneficial but not mandatory.

• Occasional travel may be required.

🏝️ Benefits

• Lead the organic social presence of a mission-driven education ecosystem.

• Create original, video-centric content that narrates relevant stories for teachers, future educators, alumni, and school leaders.

• Grow key channels such as Instagram and TikTok while exploring community opportunities, including Reddit.

• Collaborate with content, design, and marketing teams while maintaining autonomy over daily creative execution.

• Link creative efforts to quantifiable engagement, leads, and applications while contributing to the evolution of an established influencer-partnership program.

• Equal Opportunity Employer dedicated to fostering an inclusive environment.

• Human review of applications conducted by the Talent Acquisition team (no AI application review).