Social Media Influencer Relations Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Build and nurture relationships with social media influencers to foster partnerships and create content that promotes discussions surrounding animal rights.

• Identify and establish professional connections with influencers and their teams across various social media platforms for collaborative promotional efforts.

• Keep abreast of social media trends and develop strategies to motivate influencers to take action on animal rights issues.

• Plan and manage influencer experiences, including photoshoots, events, and unboxing campaigns, from initial concept through execution and final reporting.

• Oversee influencer communications and manage related expenses.

• Discover and pursue outreach opportunities with influencers by attending performances, festivals, and social media events both virtually and in person when feasible.

• Participate in brainstorming sessions and weekly interdepartmental meetings to pinpoint outreach and promotional avenues and strategize content.

• Monitor, evaluate, and analyze the performance of influencer marketing efforts and share findings.

• Maintain a comprehensive database of influencer contacts and engagement metrics.

• Carry out additional duties as assigned by the supervisor.

⛳️ Requirements

• A degree in a relevant field or equivalent experience.

• Previous experience in social media marketing, particularly with artists, brands, celebrities, or social media influencers.

• In-depth understanding of and enthusiasm for current trends.

• Familiarity with PETA campaigns and animal rights topics.

• Alignment with PETA's philosophy and the capability to advocate for its positions in a professional manner.

• Practical knowledge of social media influencers and the ability to discover emerging influencers.

• Experience in producing point-of-view video and photo content that reflects current trends.

• Capacity to work swiftly and navigate a large organization with diverse objectives.

• Ability to work independently as well as collaboratively within a team.

• Outstanding written and verbal communication skills.

• Demonstrated ability to prioritize tasks, manage multiple responsibilities, perform well under pressure, and meet deadlines.

• Willingness and capability to travel as necessary.

• Must be at least 21 years old.

• Valid U.S. driver’s license.

• A minimum of three years of driving experience.

• A satisfactory driving record.

• Access to reliable transportation.

🏝️ Benefits

• A comprehensive list of benefits available to eligible employees can be found on the employer's benefits information page.