Senior Social Media Strategist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of both paid and organic Meta strategies for a range of healthcare clients.

• Formulate audience strategies, messaging frameworks, funnel designs, and content pillars that align with client objectives.

• Create testing roadmaps and enhance strategies by utilizing performance insights.

• Discover synergies between paid and organic efforts to enhance each other's impact.

• Keep abreast of updates on the Meta platform, including algorithm modifications and new features.

• Organize and oversee monthly content calendars for Facebook and Instagram.

• Craft compelling, conversion-oriented social media copy targeted at healthcare audiences.

• Lead community engagement strategies while analyzing metrics such as engagement, reach, follower growth, and content effectiveness.

• Offer strategic guidance to the Meta Media Buyer regarding campaign goals, audience targeting, creative testing, funnel strategies, and budget priorities.

• Evaluate campaign performances and suggest optimization opportunities.

• Ensure that paid and organic campaigns are harmonized across the customer journey.

• Communicate strategic recommendations and performance risks to the Marketing Manager.

• Create campaign concepts informed by audience insights and performance metrics.

• Draft video scripts, ad hooks, and creative concepts specifically for Meta campaigns.

• Collaborate with designers, videographers, photographers, and the production team through comprehensive briefs.

• Review creative assets prior to publication to ensure strategic alignment and adherence to Meta optimization standards.

• Enhance creative materials based on campaign outcomes.

• Ensure that advertising complies with healthcare marketing regulations and Meta policies.

• Create integrated reporting for paid and organic Meta efforts.

• Present actionable insights and recommendations regarding performance to the Marketing Manager.

• Contribute to client reporting and strategy presentations.

• Proactively identify opportunities and risks.

• Develop and maintain content planning and campaign workflows.

• Create standard operating procedures for Meta strategies and content processes.

• Keep documentation organized for effective team collaboration.

⛳️ Requirements

• Over 5 years of experience in managing marketing on Facebook and Instagram.

• Proven experience in an agency setting catering to clients from Australia, the US, or the UK.

• Experience in managing multiple client accounts in a dynamic agency atmosphere.

• Strong background in marketing high-value service businesses dependent on lead generation, including sectors like healthcare, medical, dental, cosmetic, professional services, or similar fields.

• Demonstrated success in developing Meta strategies that yield qualified leads and measurable business results.

• Outstanding written and verbal communication skills in English.

• Experience in composing conversion-driven ad copy, video scripts, and creative briefs.

• Experience in guiding creative direction for designers, videographers, and photographers.

• Expert proficiency in Meta Ads Manager, Business Manager, Pixel, and Conversion API.

• Strong understanding of the paid and organic ecosystem of Meta.

• Experience in planning creative content for Reels, Stories, Feed Ads, and other Meta placements.

• Strong analytical skills with the ability to convert campaign data into strategic actions.

• Familiarity with project management and content planning tools.

• Must disclose any ongoing roles or client engagements.

• Must present this engagement on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• Enjoy 100% remote work from home.

• Flexible time management as an independent contractor.

• Be part of a supportive, collaborative working environment.

• Gain opportunities to learn quickly and contribute to diverse marketing and administrative initiatives.