Social Media Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of and implement CLOC's yearly social media strategy, focusing on follower growth, reach, and conversion goals.

• Determine the purpose of each social media channel and modify the strategy according to performance metrics.

• Enhance CLOC's LinkedIn presence and experiment with new content formats on Instagram, Facebook, and TikTok.

• Identify new target audiences within legal operations and associated fields, crafting content to engage them.

• Execute advocacy initiatives for members, volunteers, speakers, and staff.

• Organize and oversee the social media content calendar encompassing events, educational programs, research, and membership activities.

• Compose posts that align with CLOC's voice and adhere to brand standards.

• Create short-form videos, carousels, and graphic content.

• Transform reports, blog entries, session recordings, and event highlights into social media content.

• Lead onsite social media coverage during CLOC's annual conference and other significant events.

• Strategize and manage paid LinkedIn campaigns aimed at boosting registrations, enrollments, and memberships.

• Supervise paid social budgets, monitoring cost per registration and cost per lead.

• Experiment with audience targeting, creative content, and messaging, reallocating budget towards high-performing strategies.

• Align campaign timing and targeting with event marketing efforts.

• Manage responses to comments, mentions, and direct messages.

• Keep track of discussions surrounding legal operations, CLOC, and peer organizations.

• Identify trends and develop content accordingly.

• Establish response guidelines and escalate issues that require leadership intervention.

• Define social media KPIs and monitor metrics such as reach, follower growth, engagement rate, clicks, and conversions.

• Link social media activities to registrations, enrollments, and memberships using tracking links and CRM data.

• Produce monthly dashboards and present recommendations to Marketing leadership.

• Supply social metrics for monthly Board reports.

• Compare CLOC's performance with peer associations for benchmarking purposes.

• Create social media toolkits for speakers, sponsors, and partners.

• Fulfill sponsor social commitments and provide results reports.

• Facilitate cross-promotion with aligned associations and partners.

• Maintain social media guidelines, response templates, and account access protocols.

• Guide the social media efforts of contractors and support staff.

• Oversee tasks and approvals using CLOC's project management system and marketing software.

⛳️ Requirements

• Bachelor's degree.

• A minimum of four years' experience in social media, including at least two years managing social media for a brand or organization.

• Proven track record of expanding an audience on LinkedIn, with measurable results.

• Experience in executing paid social media campaigns on LinkedIn and Meta.

• Proficiency in producing short-form videos.

• Familiarity with LinkedIn, Meta, and Google Analytics.

• Experience with marketing enablement tools such as HubSpot.

• Some travel may be required.

• Previous experience in an association is beneficial.

• Experience in the legal industry is not mandatory.

🏝️ Benefits

• 5% 401k safe harbor contribution.

• Eligibility for bonus compensation up to 10% of base salary.

• Option for remote work arrangement.