Social Media Manager

This is a fully remote position, open to applicants in Luxembourg.

📋 Description

• Establish social media strategies that align with each client's goals, target audience, and market positioning.

• Identify appropriate platforms such as LinkedIn, Instagram, Facebook, and TikTok.

• Develop editorial guidelines, content pillars, formats, and posting schedules.

• Create and oversee editorial calendars.

• Stay updated on trends, formats, and developments across platforms.

• Generate topics and editorial perspectives customized for each brand.

• Craft and modify posts, hooks, captions, and calls to action.

• Create, schedule, and distribute content across various platforms.

• Utilize AI tools to enhance research, ideation, and content creation.

• Produce basic visual content using Canva and collaborate with creatives for advanced productions.

• Maintain consistency with each brand’s visual identity.

• Monitor comments, messages, and interactions, engaging with communities effectively.

• Foster organic audience growth and enhance engagement.

• Track key performance indicators such as reach, impressions, engagement, audience growth, clicks, traffic, and conversions.

• Evaluate performance, refine strategies, and compile reports with actionable insights.

• Propel the strategy towards increased visibility, engagement, and business opportunity generation.

⛳️ Requirements

• Proven experience in Social Media Management, preferably within an agency or managing multiple clients at once.

• Strong proficiency in LinkedIn, Instagram, and Facebook.

• Familiarity with TikTok is an advantage.

• Exceptional writing skills, with the capability to adjust tone, messaging, and formats to suit various brands and audiences.

• Competence in Canva or similar tools for creating basic content.

• Ability to work collaboratively with creatives on more sophisticated productions.

• Skill in developing a genuine editorial strategy beyond mere content publication.

• Capability to analyze social media performance and convert findings into actionable strategies.

• Good understanding of AI tools for research, ideation, and content creation.

• Strong awareness of the challenges and limitations faced by small and medium-sized businesses.

• Excellent ability to manage multiple clients and editorial calendars concurrently.

• Traits of autonomy, creativity, attention to detail, proactivity, and the capacity to consistently propose new ideas.

• A portfolio or examples of managed accounts, created content, and demonstrated results are highly regarded.

🏝️ Benefits

• Fully remote work environment.

• Collaboration can be project-based or time-based, depending on the specific project.