Social Media, Reputation Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of TurFresh’s online reputation and reviews on platforms like Google Business Profile, Yelp, and Birdseye.

• Respond to reviews within a 48-hour timeframe, addressing negative feedback and public complaints effectively.

• Uphold review response protocols and collaborate with the Customer Service team to generate reviews.

• Monitor ratings, review volume, response rates, and recurring themes by location.

• Foster and manage the community by engaging with comments, direct messages, and mentions.

• Keep an eye on discussions related to TurFresh, competitors, and turf care within local groups, Reddit, and review sites.

• Direct sales and service inquiries to Customer Service via GoHighLevel.

• Provide weekly listening summaries that address questions, objections, complaints, competitor activities, and content ideas.

• Transform content pillars into weekly channel calendars while crafting channel-specific posts, captions, story text, and calls to action.

• Brief creative resources, perform basic edits, and coordinate field content capture with technicians.

• Schedule and publish content using GoHighLevel Social Planner across Instagram, Facebook, TikTok, and YouTube.

• Review and approve AI-generated calendars, captions, replies, and reports; enhance prompts and brand voice guidelines.

• Deliver weekly performance reports, distinguishing between organic and paid results, tracking clicks and inquiries, and conducting copy and format tests.

• Achieve first-90-day objectives, including setting baselines, maintaining a zero-review backlog, launching guidelines, publishing weekly, delivering reputation reports, and implementing AI drafting workflows.

⛳️ Requirements

• A minimum of 3 years of experience in managing social media and online communities for a brand or agency.

• Exceptional written English skills, with the ability to produce clear, warm, and persuasive copy targeted at U.S. homeowners.

• Proven track record in community management, including handling comments and direct messages.

• Experience in reputation management on platforms such as Google Business Profile, Yelp, or Birdseye.

• Familiarity with social listening using native tools or platforms like Sprout Social or Brand24.

• Demonstrable success with measurable performance metrics.

• Basic visual editing capabilities using tools like Canva, CapCut, or similar applications.

• Comfortable using AI as a drafting assistant while ensuring quality, accuracy, and brand alignment.

• Organized and self-motivated working style.

• Familiarity with GoHighLevel, Birdseye/review management platforms, Meta ad copy, UGC/creator-style content, and pet-owner audiences is a plus.

🏝️ Benefits

• Full-time employment.

• Flexible remote work arrangement.

• Work schedule overlaps with U.S. Pacific Time business hours.