Social Media Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and capture unique, attention-grabbing content, including user-generated content (UGC), in-house productions, educational entertainment, behind-the-scenes insights, trend-responsive formats, CEO-led initiatives, and authentic customer experiences.

• Establish and implement a social strategy for Acorns and Acorns Early that aligns with overarching marketing and business objectives.

• Create, manage, and execute a vibrant content calendar across key channels.

• Identify, scope, and oversee external creators.

• Direct daily community management and actively engage with the Acorns community.

• Work collaboratively with support teams on significant topics, customer inquiries, and escalations.

• Expand Acorns’ organic presence on social media platforms, particularly Instagram and TikTok, while also focusing on Reddit, YouTube, LinkedIn, and emerging platforms.

• Evaluate and report on social media performance metrics, including engagement levels, audience growth, and content effectiveness.

• Maintain Acorns’ brand voice and visual identity across social media content and captions.

• Monitor cultural, investing, fintech, and platform trends, integrating relevant opportunities as they arise.

• Report directly to the Sr. Director of Brand Marketing.

⛳️ Requirements

• 5–8+ years of practical experience in content creation and social media channel management.

• Comprehensive creator capabilities: from conceptualization, scripting, shooting, to editing content with efficiency, accuracy, and purpose.

• Innovative ideation across various formats, platforms, and original concepts.

• In-depth understanding of social content performance, merging creator intuition with strategic analysis.

• Ability to autonomously identify opportunities and act without the need for perfect briefs.

• Cultural awareness and fluency regarding emerging trends.

• Empathy for the community and customers represented on social media platforms.

• A strong passion for the mission, vision, and values of Acorns.

• Knowledge of fintech is advantageous, though not mandatory.

• Experience with UGC, in-house content, edu-tainment, behind-the-scenes material, trend-responsive content, reactive content, CEO-led initiatives, and customer-centric content is pertinent to the role.

🏝️ Benefits

• Competitive salary along with stock options.

• A comprehensive benefits package for you and your family.

• Flexibility in work location and hours.

• Paid time off, which includes vacation, sick leave, and parental leave.

• 401(k) matching contributions.

• Monthly contributions to Acorns accounts and GoHenry accounts for your family.

• Resources for mindfulness and financial wellness.

• Access to Headspace and Addition Wealth services.

• Acorns Career Development Program featuring ongoing training sessions, development plans, check-ins, and access to Cornerstone’s online training platform.

• Roots Leadership Program tailored for Emerging Leaders.

• Community week gatherings and a variety of virtual events.

• Optional access to office space in Irvine, CA.

• Comprehensive medical, financial, and additional benefits.

• Equity grants.

• Discretionary cash bonus awards.