Search Advertising and Social Media Manager – Google Ads, Meta Ads

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Take charge of paid digital advertising for the company’s flanker brands.

• Oversee and enhance campaigns on Google Ads and Meta Ads tailored for various brands, products, and target demographics.

• Establish and manage campaigns across Search, Performance Max, YouTube, Display, Demand Gen, and Meta.

• Track performance against business and marketing KPIs utilizing GA4, Google Ads, and Meta Ads Manager.

• Examine the entire customer journey and conversion funnel.

• Spot drop-off points and transform insights into optimization strategies covering targeting, bidding, campaign structure, audiences, creatives, and budget distribution.

• Remain updated on platform advancements and AI-driven campaign solutions.

• Collaborate with e-commerce, analytics, creative, and commercial teams.

• Propel acquisition, sales, and growth for a prominent Swiss telecommunications firm.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in managing Google Ads and Meta Ads campaigns.

• In-depth knowledge of the Google advertising ecosystem, including Search, Performance Max, YouTube, Display, and Demand Gen.

• Demonstrated capability to independently establish, manage, optimize, and scale campaigns.

• Strong background in Google Ads, Meta Ads Manager, and GA4.

• Exceptional analytical skills and confidence in handling campaign and commercial performance data.

• Solid understanding of CPA/CPO, ROAS, CVR, CTR, CPC, revenue, and sales volumes.

• Good grasp of digital customer journeys, conversion funnels, and performance enhancement.

• Commercial mindset capable of translating data and insights into actionable strategies.

• Strong teamwork skills, with experience collaborating across e-commerce, analytics, creative, and commercial teams.

• Proactive and inquisitive attitude, with an interest in automation, AI, and emerging advertising technologies.

• High level of ownership and ability to work autonomously in a fast-paced environment.

• Fluent in English (minimum C1 level).

• Preferred: experience managing paid advertising for multiple brands or sub-brands concurrently.

• Preferred: hands-on experience with AI-driven campaign automation tools and innovative ad formats.

• Preferred: experience working with international, multi-market marketing teams.

🏝️ Benefits

• Fully remote work from Portugal.