Social Media Lead – Student Creator

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Produce one engaging talk-to-camera video daily for TikTok and Instagram.

• Oversee the entire video process from concept to publication, including creating hooks, writing scripts, filming, editing, and crafting captions.

• Develop relatable and informative content focusing on AP exams, SAT and ACT tests, finals, college applications, and stress related to testing.

• Seamlessly integrate Knowt into the content.

• Ensure posts are aligned with platform culture, utilizing current sounds, formats, humor, and slang.

• Experiment with various hooks, formats, storytelling methods, and calls to action.

• Strategically plan content around the academic calendar and important deadlines for students.

• Transform trends, audience comments, and performance analytics into new content ideas.

• Provide a weekly performance summary and evaluate what should be scaled, adjusted, or discontinued.

• Monitor metrics such as views, watch time, saves, shares, comments, and signups.

• Film videos in batches to ensure consistent daily posting.

• Collaborate with the Student Marketing Manager, incorporating feedback and completing revisions within 24 hours.

⛳️ Requirements

• Proven experience in managing and growing social media accounts, whether personal or for a brand; be prepared to share measurable results.

• High level of comfort in front of the camera; appearing on screen daily is essential.

• Deep understanding of high school culture, including AP courses, standardized testing, and college application processes.

• A strong instinct for identifying viral content on TikTok and Instagram, along with the ability to articulate why it resonates.

• Dependability: consistently meet deadlines and respond promptly to feedback.

• A data-driven mindset supported by metrics such as views and conversion rates.

• Capacity to implement feedback within a 24-hour timeframe.

• Preferred: experience creating content for edtech, test preparation, or student demographics.

• Preferred: experience in scripting for other content creators.

• Preferred: strong performance on AP, SAT, or ACT assessments.

• Candidates must reside in Canada or the United States.

🏝️ Benefits

• Competitive base salary complemented by performance bonuses linked to account growth.

• Flexible working hours.

• Opportunities for role expansion if performance is successful.

• Direct feedback from the Student Marketing Manager.

• Access to the Chief Marketing Officer.

• Genuine ownership of creative direction.