Social Media Lead

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of and enhance CXM’s worldwide social media presence through both organic and paid channels.

• Unify CXM’s regional social media efforts and boost performance across different markets.

• Create and implement CXM’s comprehensive global social media strategy.

• Develop and oversee content calendars for campaigns, promotions, company announcements, and market opportunities.

• Identify new platform trends, audience preferences, and content innovations.

• Coordinate, schedule, and publish content on all relevant social media platforms.

• Ensure brand identity, tone of voice, messaging, and positioning remain consistent.

• Manage comments, direct messages, and interactions within the community.

• Monitor sentiment and escalate customer issues or recurring problems as necessary.

• Plan, initiate, manage, and optimize paid social media campaigns, particularly on Meta.

• Oversee budgets for various markets and campaign goals.

• Test and refine audiences, creatives, placements, and messaging strategies.

• Enhance campaign performance in terms of reach, traffic, engagement, conversions, and cost efficiency.

• Track and analyze both organic and paid social media performance.

• Generate regular performance reports with insights and actionable recommendations.

• Convert data into practical optimization strategies.

• Keep an eye on competitor activities and platform changes.

• Collaborate with design, content, regional marketing, CXM Support, compliance, and other internal teams.

• Aid in product launches, promotions, events, partnerships, and broader marketing campaigns through social media.

• Provide guidance and support to local social media managers.

• Establish standards, processes, and best practices across various markets.

• Mentor and develop the broader social team while remaining actively involved.

⛳️ Requirements

• Demonstrated experience in managing social media for a global or multi-market brand.

• Significant hands-on experience with paid social media, especially Meta Ads.

• In-depth understanding of organic social media, content strategy, and community management.

• Proven ability to analyze social media performance and optimize based on data insights.

• Experience managing budgets, campaigns, audiences, and conducting creative testing.

• Strong judgment regarding brand, content, and copy.

• Exceptional communication skills with stakeholders and cross-functional teams.

• Experience in regulated industries like fintech, crypto, or financial services is a plus.

• Prior experience in managing or mentoring social media teams is beneficial.

• Ability to work independently in a fully remote environment.

🏝️ Benefits

• The chance to take ownership of and shape CXM’s global social media function.

• A genuinely remote position with flexibility across European time zones.

• An opportunity to consolidate and establish a global social operation from the ground up.

• A strong, experienced team and a supportive leadership environment.

• Competitive base salary along with a performance-based bonus tied to social KPIs and campaign outcomes.