Social Media Lead

This is a fully remote position, open to applicants in Cyprus, +5 more countries.

📋 Description

• Develop and implement CXM’s global social media strategy in alignment with overarching marketing goals.

• Create and oversee content calendars encompassing campaigns, promotions, company news, and market opportunities.

• Recognize emerging trends in platforms, audiences, and content.

• Coordinate, schedule, and disseminate content across pertinent social platforms.

• Ensure uniformity in brand identity, tone of voice, messaging, and positioning.

• Professionally and promptly handle comments, direct messages, and community interactions.

• Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.

• Plan, initiate, manage, and optimize paid social campaigns, especially on Meta.

• Oversee budgets across various markets and campaign objectives.

• Test and refine audiences, creatives, placements, and messaging.

• Enhance campaign performance in terms of reach, traffic, engagement, conversions, and cost efficiency.

• Track and evaluate both organic and paid social performance.

• Generate regular performance reports that provide clear insights and recommendations.

• Transform data into actionable optimization strategies.

• Keep an eye on competitor activities and platform advancements.

• Collaborate closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.

• Assist in product launches, promotions, events, partnerships, and broader marketing initiatives via social media.

• Offer guidance and support to local social media managers as the team evolves.

• Establish standards, processes, and best practices across different markets.

• Remain actively engaged while mentoring and developing the broader social team.

⛳️ Requirements

• Demonstrated experience managing social media for a global or multi-market brand.

• Strong practical experience with paid social, particularly Meta Ads.

• Deep understanding of organic social, content strategy, and community management.

• Proven ability to analyze social performance and optimize based on insights.

• Experience in managing budgets, campaigns, audiences, and creative testing.

• Excellent judgment regarding brand, content, and copy.

• Outstanding communication skills with stakeholders and cross-functional teams.

• Experience in regulated sectors such as fintech, crypto, or financial services is a plus.

• Experience in managing or mentoring social media teams is an advantage.

• Comfortable working autonomously in a fully remote setting.

🏝️ Benefits

• The opportunity to take ownership and shape CXM’s global social media function.

• A truly remote role with flexibility across European time zones.

• The opportunity to consolidate and develop a global social operation from the ground up.

• A strong, experienced team and a supportive leadership environment.

• Competitive base salary along with a performance-based bonus tied to social KPIs and campaign outcomes.