Social Media, Graphic Design Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily social media activities for various CMH-owned brands across platforms such as Facebook, Instagram, and others as needed.

• Create and maintain content calendars for several companies and locations.

• Generate, schedule, publish, and monitor social media content.

• Uphold unique brand voices and visual identities while adhering to CMH marketing guidelines.

• Interact with followers and address comments, messages, tags, and other engagements.

• Recognize customer service issues and escalate them as necessary.

• Collaborate with local managers and representatives to gather photos, promotions, community updates, employee highlights, and service-related content.

• Discover seasonal topics, local events, social trends, and content opportunities.

• Utilize Meta Business Suite, Business Manager, Ads Manager, and related tools for account management, publishing, engagement, and reporting.

• Manage account access, business information, naming conventions, and overall organization.

• Monitor audience growth, engagement, reach, website traffic, and other performance metrics.

• Provide analyses and recommendations to enhance social media effectiveness.

• Assist in paid media efforts by crafting and modifying graphics for Meta advertising campaigns.

• Work collaboratively with marketing staff, website developers, vendors, and local brand representatives.

• Design logos and brand identity materials.

• Create direct mail pieces, postcards, flyers, brochures, leave-behinds, business cards, promotional materials, and print collateral.

• Produce graphics for social media, advertisements, promotional images, infographics, templates, and campaign creative.

• Develop website banners, icons, service graphics, and other online assets.

• Prepare production-ready files for both print and digital usage.

• Work with vector and raster file formats and supply editable source files.

• Resize and tailor creative for various brands, platforms, placements, and screen sizes.

• Ensure consistency in typography, color, imagery, logo usage, and visual identity.

• Organize creative files and approved assets systematically.

• Coordinate with paid media, SEO, content, and web development teams.

• Manage revisions while adhering to deadlines.

• Report directly to the Director of Marketing.

⛳️ Requirements

• Current Meta certification is required.

• Advanced proficiency in Meta Business Suite, Business Manager, Ads Manager, Facebook, and Instagram.

• Proven experience managing multiple client, company, or location-based social media accounts concurrently.

• Strong account management skills across numerous brands.

• Advanced graphic design and visual communication capabilities.

• A professional portfolio showcasing logos, social media graphics, direct mail pieces, brochures, website assets, and other marketing materials.

• Proficiency in Adobe Creative Cloud, especially in Photoshop, Illustrator, and InDesign.

• Solid understanding of branding, typography, composition, color theory, image preparation, and print production requirements.

• Experience in developing social media strategies, content calendars, platform-specific creative, and performance analysis.

• Excellent writing, editing, and proofreading skills.

• Capability to manage diverse brand identities, geographic markets, audiences, and service offerings.

• Outstanding organizational, project management, and time management abilities.

• Ability to prioritize and handle high volumes of concurrent requests effectively.

• Strong attention to detail.

• Ability to complete tasks with minimal oversight.

• Willingness to communicate proactively about issues, delays, resource requirements, and opportunities.

• Reliable full-time availability during standard Eastern Time business hours.

• Ability to attend meetings, respond to requests, and collaborate throughout the East Coast working hours.

• Must be a U.S. resident living within the United States.

• Submission must include a résumé, relevant social media work samples, a professional graphic design portfolio, and details of current Meta certification.

🏝️ Benefits

• 401(k) matching.

• Competitive salary.

• Dental insurance.

• Health insurance.

• Opportunities for advancement.

• Paid time off.

• Training and development programs.

• Vision insurance.

• Option for remote work.