Social Media, Digital Marketing Specialist – AU, NZ Experience

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and execute a comprehensive organic social media strategy across LinkedIn, Instagram, Facebook, and other emerging digital platforms.

• Shift the brand's approach from sporadic posting to a structured, impactful marketing framework.

• Create and manage monthly content calendars that align with hiring initiatives and corporate growth objectives.

• Analyze platform metrics to enhance positioning, expand audience reach, and increase engagement levels.

• Generate copy and multimedia content aimed at Australian enterprise decision-makers and Filipino tradespeople.

• Create social media graphics, carousels, promotional materials, and short-form video content.

• Highlight candidate placements, employer testimonials, trade opportunities, and insights on immigration.

• Ensure brand governance and visual consistency across all digital channels.

• Plan, execute, and optimize campaigns using Meta Ads Manager and LinkedIn Campaign Manager.

• Develop B2B lead-generation campaigns targeting Australian construction firms, subcontractors, and enterprise hiring managers.

• Implement candidate-attraction campaigns aimed at qualified Filipino tradespeople.

• Conduct A/B testing on ad copy, visual content, and target demographics to reduce customer acquisition costs and enhance lead quality.

• Monitor ROI, ROAS, and key performance indicators while providing insights to leadership.

• Create campaigns that articulate the company's value proposition to business owners and HR professionals.

• Produce informative content on visa procedures, cross-border recruitment pathways, and industry trends.

• Keep abreast of trends in trade, construction, and migration.

• Track metrics related to traffic, lead conversion rates, audience growth, and engagement velocity.

• Provide data-driven performance updates and campaign analyses to senior leadership.

• Review marketing systems to identify conversion bottlenecks and test lead-generation strategies.

⛳️ Requirements

• At least 3+ years of dedicated experience in digital marketing, performance marketing, or social media management.

• Proven history of creating and executing multi-channel marketing strategies from the ground up.

• Advanced understanding of LinkedIn, Facebook, Instagram, and the Meta Business Suite.

• Practical experience with paid advertising platforms; proficiency in Meta Ads is required, and LinkedIn Ads is highly preferred.

• Strong proficiency in Canva, CapCut, Meta Business Suite, and social media scheduling tools.

• Outstanding verbal and written communication skills in English.

• Capability to write professionally for Australian B2B executives and engagingly for candidate audiences.

• Knowledge of digital marketing metrics, funnel optimization, B2B lead generation, and paid campaign performance analysis.

• Self-motivated, highly organized, and comfortable working independently in a remote setting.

• Previous digital marketing experience in the recruitment, staffing, immigration, or workforce management sectors is preferred.

• Direct experience in the Australian or New Zealand B2B markets is preferred.

• Familiarity with construction, trades, civil infrastructure, or mining sectors is preferred.

• Prior experience in marketing international career opportunities to Filipino professionals or tradespeople is preferred.

• Demonstrated ability to run LinkedIn campaigns aimed at business owners, hiring managers, and enterprise decision-makers is preferred.

• Familiarity with email marketing tools, CRM systems, and basic SEO practices is preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunity for professional growth and development.

• Flexible working hours and remote work options.

• Engaging work environment with a focus on innovation and creativity.