Digital Marketing Specialist

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Collaborate with team leaders from the agency, internal creative units, and content strategists on campaigns aimed at student acquisition.

• Assist in the preparation, launch, and management of online lead-generation campaigns across platforms such as Google, Meta, TikTok, YouTube, and others.

• Finalize details prior to launch and ensure that media plans are properly executed and operate seamlessly.

• Confirm that project requests and sourcing details are organized with external agency partners.

• Work alongside copywriters and graphic designers to develop, review, and approve digital advertising content.

• Coordinate the setup of video assets with the agency for online video marketing initiatives.

• Oversee the paid media landing page ecosystem and assist with conversion rate optimization testing.

• Analyze the performance data of campaigns to identify trends and opportunities for improvement.

• Aid in formulating digital marketing strategies that align with student recruitment objectives.

• Keep abreast of digital marketing trends and best practices.

• Cultivate internal expertise in essential media channels.

• Share analyses and results of media plans with members of the Marketing Department.

• Carry out additional duties as assigned.

⛳️ Requirements

• A Bachelor’s degree in marketing, communications, or a related discipline (required).

• At least two (2) years of experience in a digital marketing role or a similar position (required).

• Strong comprehension of digital marketing platforms and principles.

• Proficient in paid social advertising, paid search, and online video platforms.

• Capable of summarizing campaign data, identifying performance trends, and translating insights into actionable optimization strategies.

• Ability to clearly communicate insights, recommendations, and campaign requirements with internal teams and external vendors.

• Skilled in diagnosing campaign delivery issues, quality-checking assets, and resolving operational or platform challenges.

• Proficient in aligning channel tactics, audience strategies, and optimizations with recruitment objectives.

• Competent in using computers and computer systems.

• Able to thrive in a fast-paced environment with deadlines and multiple ongoing projects.

• Capable of maintaining confidentiality and managing sensitive information.

• Skilled in fostering long-term relationships with stakeholders.

• Must meet minimum technical standards for eligibility and participation in remote work.

• Previous experience in an agency setting (preferred).

• Familiarity with ClickUp or similar project management tools (preferred).

• Knowledge and experience with Google Analytics (preferred).

🏝️ Benefits

• Tuition waiver available after 6 months of employment for the employee and immediate family at UTI and Concorde campuses.

• Competitive paid time off programs, including vacation, sick leave, and flexible options.

• A 50% retirement match on the first 6% of contributions after 90 days of employment.

• Four weeks of paid parental leave for both birthing and non-birthing parents.

• Health, vision, and dental insurance coverage for employees and their dependents.

• Pet insurance available through ASPCA.

• Health plan eligibility begins on the first of the month following one full month of employment.

• Eligibility for remote work, subject to minimum technical standards.