Senior Software Engineer – Digital Marketing

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Act as the technological partner for the Digital Marketing team, converting marketing goals into scalable technical solutions.

• Design, develop, and maintain digital marketing technology platforms, integrations, and data flows.

• Enhance multi-touch attribution, conversion tracking, customer journey analytics, and reporting on marketing effectiveness.

• Create implementations for web analytics, strategies for tagging, frameworks for event tracking, and standards for digital data collection.

• Ensure accurate capture, governance, and accessibility of marketing and customer behavioral data.

• Integrate analytics platforms, CRM systems, customer data platforms, experimentation tools, advertising technologies, and marketing automation platforms.

• Improve data quality, observability, automation, and reporting throughout the digital marketing ecosystem.

• Optimize strategies for customer acquisition, engagement, retention, and conversion across digital channels.

• Support various areas including paid media, SEO, SEM, email marketing, content marketing, social media, and website experiences.

• Develop solutions for personalization, audience segmentation, campaign targeting, and customer journey orchestration.

• Lead website optimization efforts focused on user experience, accessibility, search performance, engagement, and conversion.

• Identify potential improvements through experimentation, A/B testing, and behavioral analytics.

• Collaborate with the Data team on dashboards, reporting frameworks, and data products.

• Monitor customer behavior, conversion funnels, and digital performance to discover trends and recommendations.

• Work alongside compliance, legal, privacy, and risk teams regarding regulatory and organizational requirements.

• Manage external vendors, agencies, and technology partners as necessary.

• Mentor team members and provide guidance to stakeholders on digital technology strategy, measurement capabilities, and platform investments.

⛳️ Requirements

• Candidates must be located in North Carolina, preferably in the Raleigh-Durham or Charlotte area.

• Work sponsorship is not available now or in the future.

• A Bachelor's degree in Computer Science, Information Systems, Engineering, Data Analytics, Marketing Technology, or a related field, or equivalent practical experience is required.

• A minimum of 6 years of experience in software engineering, marketing technology, digital analytics, data engineering, or closely related fields.

• Expert programming skills in Node.js, React, Bootstrap, and Python.

• Proficient in SF.COM, AWS S3, Lambda, DynamoDB, API Gateway, SQS, and SNS.

• Experience in designing, implementing, and supporting digital marketing technology solutions and integrations.

• Strong knowledge of web analytics, digital tagging, event tracking, conversion measurement, and customer journey analytics.

• Familiarity with Google Analytics, Adobe Analytics, Tableau, Power BI, or similar technologies is required.

• Experience with CRM, customer data, and marketing automation platforms like HubSpot, Salesforce, Adobe Experience Cloud, or similar solutions.

• Proven experience collaborating with marketing, product, analytics, and business teams to achieve measurable business outcomes.

• Strong understanding of data architecture, customer data flows, and marketing measurement frameworks.

• Exceptional communication skills and stakeholder management abilities.

• Experience leading cross-functional initiatives and influencing outcomes across various teams.

🏝️ Benefits

• Annual bonuses.

• Long-term incentives.

• Paid sick leave as required by state law.

• Employee benefits; details available on the careers website.