Senior Manager, Digital Marketing Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the digital marketing strategy and implementation for designated brands and business priorities.

• Convert brand objectives and customer demands into cohesive digital marketing strategies and channel plans.

• Offer strategic guidance across paid, owned, CRM, social media, web, and other digital tactics managed internally and by partner agencies.

• Collaborate with the Paid Media Director to ensure alignment of paid media with brand objectives, target audiences, and timelines.

• Work in partnership with Brand leads and other stakeholders throughout the organization.

• Supervise execution in line with strategy, linking tactics to objectives, audiences, and metrics.

• Leverage performance insights and data to enhance digital marketing strategies and identify opportunities for pilot programs and testing.

• Manage relationships with agencies and partners.

• Mentor and develop team members while contributing to the overall enhancement of Digital Marketing capabilities.

• Execute other assigned responsibilities.

⛳️ Requirements

• A minimum of a Bachelor's degree or its equivalent.

• A minimum of 2–4 years of relevant experience.

• Familiarity with integrated digital marketing strategies, including paid and owned channels, CRM, social media, and web.

• Understanding of campaign measurement, audience planning and segmentation, pharmaceutical promotional review processes, and relevant marketing compliance.

• Capability to translate brand and customer goals into practical action plans.

• Proficiency in managing cross-functional stakeholders and agencies.

• Ability to analyze marketing performance, prioritize tasks, and coordinate execution.

• Skill in interpreting complex business and/or technical documents.

• Competence in writing comprehensive reports and detailed business correspondence.

• Ability to engage with managers or directors and communicate abstract concepts effectively.

• Skill in presenting to groups throughout the organization.

• Proficiency in solving intricate problems using independent judgment and analysis.

• Capability to perform calculations such as percentages, ratios, and rates.

• Proficient in speaking, understanding, reading, and writing in English.

• Willingness to undertake occasional travel.

• Preferable additional skills include Salesforce Marketing Cloud, Salesforce Life Sciences Cloud, Google Analytics 4 (GA4), Meta Business Manager, audience segmentation, MLR review, and coordinated customer engagement programs, though they are not mandatory.

🏝️ Benefits

• Attractive salary packages.

• Comprehensive benefits.

• Supportive and inclusive work environment.

• Commitment to equal opportunity employment.