Manager, CRM – Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the execution and analysis of CRM and digital marketing campaigns aimed at enhancing acquisition, engagement, retention, and revenue growth for Shiseido, NARS Cosmetics, and Clé de Peau Beauté.

• Take ownership of the omnichannel CRM calendar and oversee campaign execution through email, SMS, direct mail, personalization, lifecycle marketing, and retailer CRM.

• Plan content, provide creative briefs, conduct quality assurance, and ensure timely delivery of campaigns to guarantee a smooth customer experience.

• Develop strategies for customer segmentation, audience targeting, testing, and personalization utilizing Customer Data Platforms and data insights.

• Activate customer data and CRM campaigns across key retailer channels such as Amazon, Sephora, and Macy’s.

• Act as the primary liaison for email marketing operations while collaborating with an external agency.

• Boost the growth of the SMS channel through targeted campaigns, testing, and performance enhancements.

• Oversee affiliate and creator programs in collaboration with agency partners.

• Work alongside an external media agency to activate and refine lower-funnel paid search and social strategies.

• Increase the contactable customer base through effective data capture strategies.

• Prepare and analyze CRM and KPI reports, identifying trends and opportunities for improvement.

• Support monthly P&L accountability for CRM tools and campaign expenditures.

• Collaborate across departments to ensure CRM alignment, prioritization, and execution of customer growth initiatives.

• Lead, mentor, and develop one direct report.

• Carry out additional duties and strategic initiatives as required.

⛳️ Requirements

• 3-5 years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement, preferably in the beauty, retail, or consumer products sectors.

• Bachelor’s degree in Marketing, Business, or a related field.

• Proficiency in CRM technologies, including ESPs, CDPs, marketing automation, and analytics platforms.

• Strong analytical abilities, encompassing budget management, forecasting, and KPI reporting.

• Excellent cross-functional collaboration skills.

• Keen awareness of industry trends, competitive dynamics, and innovations.

🏝️ Benefits

• Medical, Dental, & Vision Insurance

• Life and Disability Insurance

• Paid Time Off

• Paid Volunteer Days

• Paid Company Holidays

• Paid Parental Leave

• 401K with 6% Company Match

• Talent Development & Learning Programs

• Internal & International Mobility

• Product Discounts & Annual Gratis

• Employee Led Affinity Groups

• Tuition Reimbursement

• Bonus program with the potential for overachievement

• Comprehensive benefits program