Social Media & Content Marketing Virtual Assistant

This is a fully remote position, open to applicants in Morocco.

📋 Description

• Develop and propose a strategic social media content plan that aligns with business objectives.

• Gain an understanding of services, target market, professional expertise, and business priorities.

• Create weekly and monthly content calendars.

• Suggest topics for content, platforms, publishing times, themes, formats, and messaging.

• Identify content opportunities based on industry trends, audience interests, and business priorities.

• Produce engaging, informative, and professionally written content for LinkedIn, Instagram, and YouTube.

• Compose captions, headlines, hooks, calls to action, and supporting descriptions.

• Develop educational, informative, promotional, and thought-leadership content.

• Transform ideas, discussions, existing materials, and long-form content into various formats.

• Manage LinkedIn content and enhance professional thought-leadership positioning.

• Create Instagram graphics, carousels, short-form videos, and other visual content.

• Assist with YouTube planning and edit professional video content.

• Create short-form clips from longer recordings.

• Add captions, subtitles, transitions, graphics, and other visual elements to videos.

• Prepare video titles, descriptions, and supporting content.

• Schedule and publish approved content across various platforms.

• Coordinate deadlines and keep records of published and upcoming content.

• Align content with business growth, lead generation, and conversion objectives.

• Monitor reach, impressions, views, engagement, audience growth, clicks, and inquiries.

• Provide updates on performance and strategic recommendations.

• Adjust content strategy based on audience feedback and performance metrics.

• Assist in enhancing the client's professional authority, online visibility, and revenue opportunities.

⛳️ Requirements

• Proven experience in social media management and digital content marketing.

• Strong knowledge of LinkedIn, Instagram, and YouTube.

• Experience in developing and executing social media strategies.

• Ability to independently plan and implement content calendars.

• Understanding of audience targeting, content positioning, and digital engagement.

• Knowledge of content marketing principles and lead generation strategies.

• Capability to recommend practical strategies that foster business growth.

• Excellent written English communication skills.

• Strong abilities in copywriting, storytelling, and content development.

• Proficient in creating clear, engaging, and professional content.

• Experience in writing educational, promotional, and thought-leadership content.

• Ability to adapt messaging for various social media platforms.

• Capacity to comprehend technical or professional subject matter and convey it accessibly.

• Experience in creating professional social media graphics and visual content.

• Proficiency in video editing for social media and YouTube platforms.

• Ability to edit both short-form and ideally long-form video content.

• Understanding of video pacing, captions, transitions, and visual storytelling techniques.

• Capability to repurpose existing content into different formats.

• Strong strategic thinking and planning skills.

• Ability to grasp business objectives and translate them into content initiatives.

• Analytical mindset and familiarity with social media performance metrics.

• Ability to identify opportunities for enhancing content performance.

• Proactive in proposing new ideas and solutions.

• Experience with preferred tools such as Meta Business Suite, LinkedIn, YouTube Studio, Canva, Adobe Photoshop, Adobe Illustrator, CapCut, Adobe Premiere Pro, Google Workspace, Microsoft Office, Trello, Asana, or similar tools is a plus.

• Strong written and verbal communication skills in English.

• No specific software requirements at this stage.

🏝️ Benefits

• Flexible working hours.

• Option for remote work.

• No strict requirement to work within the client's exact time zone.

• Communication via email, WhatsApp, or other mutually agreed platforms.

• Approximately 3 hours per day / 15 hours per week.