Social Media Buyer

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Formulate and execute media purchasing strategies that are in line with the company's Go-To-Market (GTM) strategy.

• Implement and enhance campaigns primarily on Meta and TikTok to meet key performance indicator (KPI) objectives.

• Oversee and distribute budgets across various platforms.

• Guarantee the timely and complete delivery of campaign budgets and units as per client agreements and campaign plans.

• Track and manage financial margins to ensure profitability and maximize returns.

• Analyze and report on campaign data in collaboration with the account management team.

• Create client reports and data-driven narratives.

• Work together with account management on Requests for Proposals (RFPs), campaign briefs, planning, and pricing strategies.

• Coordinate with international teams to align processes and fulfill client expectations.

• Utilize advanced platform management technologies and AI tools such as Pixis for experimentation and optimization across platforms.

• Engage in interviews and selection of candidates.

• Design and implement training programs for new employees.

• Carry out additional tasks as assigned.

⛳️ Requirements

• Minimum of 5 years of experience in digital marketing, encompassing SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desk buying and execution.

• Certifications in AdWords, YouTube, and/or Facebook are a considerable asset.

• Comprehensive understanding of the digital advertising landscape, marketplace trends, third-party research partners, and Data Management Platforms (DMPs).

• Strong proficiency in data and analytics.

• Capability to manage and prioritize multiple campaigns across different U.S. time zones, platforms, and ad formats.

• Advanced Excel skills, including calculations, pivot tables, and graph creation.

• Excellent interpersonal and communication abilities.

• Proactive in problem-solving.

• Creative and solution-focused mindset.

• Ability to work with urgency, focus, and discipline.

• Highly organized and detail-oriented.

• Proficient in collaborating effectively as part of a team and working independently with minimal supervision.

• Uphold the highest levels of professionalism, integrity, and ethical standards.

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.

• Willingness and ability to work during U.S. time zone hours.

🏝️ Benefits

• A diverse, inclusive, and equitable workplace.

• An environment where every individual is valued and empowered to thrive.